Media Manager, Nordics

Job Description

We are looking for a data-driven Media Manager from a Media Agency with a strong commercial approach, a collaborator and people person with the capability to take insight to drive innovative storylines that have an impact to help one of the most loved brands deliver on its mission to deliver growth for our Retail partners across the Nordic region. Play a key part in getting our products into the hands of our consumers!

****Please apply with an English CV****

****There is no re-location support for this role****

Core Responsibilities

• Drive Nordic paid media efficiency and quality, with a clear focus on performance optimisation, and contribution to commercial results.
• Apply Marketing Mix Modelling insights to improve media investment decisions and support planning and performance discussions.
• Own and operationalize the paid media agenda, translating global direction into tangible, locally implemented media plans.
• Own the strategic partnership with the local media agency, including QBRs, FTE planning, fee management, and performance optimisation.
• Ensure effective use of owned media and social media in campaigns, with an operational focus on activation, alignment, and delivery rather than channel strategy ownership.
• Translate media and performance data into clear actions and recommendations for Brand, Retail Media, and the Commercial team.
• Support integrated marketing campaigns, ensuring paid, owned, and retail media efforts are aligned and delivered with high quality.
• Act as the liaison between global media strategy and Nordic execution, linking regional and in-market collaborators ensuring alignment and impact.

Play your part in our team succeeding

This role is ideal for someone who has a strategic approach to operational execution, can lead Nordic media planning in collaboration with brand management, our paid media agency partner, and global teams to drive performance through insight-led decision-making. The team is committed to developing our business with our in-market retailers.

Do you have what it takes?

• Experience in consumer brands, retail, or omnichannel marketing environments in a Nordic or multi-market regional role in a Media Agency.
• A proven record in digital (paid) media strategy, media planning, or media performance marketing working with marketing effectiveness frameworks, including Marketing Mix Modelling or similar econometric / effectiveness models.
• In-depth knowledge of paid media ecosystems and performance measurement frameworks
• Strong exposure to strategic partnering and coordination of media agencies and internal colleagues that translate global strategies into effective local market execution.
• An ability to analyze digital marketing performance and provide insights for optimization and improvement as well as testing new media opportunities and innovations
• Proficiency in English language skills is essential, a Scandinavian language would be great
• Ability to work 3 days per week in the Billund HQ is required.

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to build a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.