Senior Digital Analyst

Job summary

The Nordic Asset Wealth Management Digital Sales and Engagement team is seeking a Senior Digital Analyst to leverage data insights and develop analytics strategies that inform business decisions. This role involves working closely with a Nordic team across Finland, Sweden, Norway, and Denmark to enhance digital journeys and customer engagement.

Qualifications

• Over 5 years of experience in digital or web analytics roles.
• Strong proficiency in web analytics platforms, preferably Adobe Analytics.
• Solid understanding of digital marketing channels and performance measurement.
• Experience with A/B testing and personalization initiatives.
• Relevant university degree in digital marketing, information technology, statistics, business analytics, or a related field.
• Excellent written and verbal communication skills in English; knowledge of Finnish or Swedish is a plus.

Responsibilities

• Analyze web, app, and campaign behavior to derive actionable insights for targeting and conversion optimization.
• Visualize digital performance data and translate findings into business insights.
• Develop dashboards and reports using Adobe tools to track key performance metrics.
• Collaborate with stakeholders to define KPIs for digital initiatives.
• Support A/B and multivariate testing across campaigns and digital experiences.
• Contribute to the development of measurement frameworks for digital channels.

Skills

• Strong analytical mindset with the ability to interpret complex data.
• Solution-oriented and creative in performance metric interpretation.
• Proactive in identifying optimization opportunities through data analysis.
• Ability to communicate technical analytics concepts in business terms.

Education

• Relevant university degree in a related field.

Tools

• Adobe Analytics, Adobe Target, Adobe Experience Platform.