Senior Application Consultant (Marketing Technology, Remote)

Job summary

The role involves working as an Application Consultant within a development team, focusing on enhancing marketing campaign launches for global brands by bridging technology and marketing strategies. The consultant will collaborate with clients to translate business objectives into technical requirements and ensure the delivery of tailored solutions.

Qualifications

• Proven experience in Marketing Operations and advanced marketing automation setups.
• Mandatory experience with Salesforce Marketing Cloud.
• Expertise in crafting and optimizing customer journeys and trigger-based marketing programs.
• Strong client-focused approach with a history of delivering customized technical solutions.
• Proficient in JavaScript or similar programming languages for developing client-specific solutions.
• Experience in data management, including querying and validating data for audience development.

Responsibilities

• Collaborate with cross-functional teams to ensure seamless product delivery and client success.
• Drive the adoption of internal tools by configuring tailored client experiences.
• Streamline operations through customized business rules and automations.
• Implement new features based on specifications and designs.
• Test configurations and new features to ensure quality and reliability.
• Identify and resolve technical issues to maintain a seamless user experience.
• Engage with marketers to gather business requirements and translate them into technical specifications.
• Build data audiences and manage segments while ensuring data quality.
• Contribute to continuous improvement by recommending optimizations for the platform.

Skills

• Strong analytical and problem-solving skills.
• Excellent communication skills, able to convey technical topics to non-experts.
• Team player with an open-minded attitude and adaptability to changing situations.

Education

• Relevant degree or equivalent experience in a related field is preferred.

Tools

• Salesforce Marketing Cloud, JavaScript, and other marketing automation tools.