Senior Application Consultant (Marketing Technology)

Job summary

The role involves working as an Application Consultant within a development team, focusing on launching marketing campaigns at scale for global brands. The consultant will bridge technology and marketing strategies, collaborating with clients to translate business objectives into technical requirements.

Qualifications

• Proven experience with Salesforce Marketing Cloud is essential.
• Deep understanding of Marketing Operations and advanced marketing automation setups.
• Experience in crafting and optimizing customer journeys and trigger-based marketing programs.
• Strong client-focused approach with a track record of delivering tailored technical solutions.
• Proficiency in JavaScript or similar programming languages.
• Experience in data management, including querying and validating data for audience development.

Responsibilities

• Collaborate with cross-functional teams to ensure seamless product delivery.
• Drive the adoption of internal tools by configuring efficient client experiences.
• Streamline operations through customized business rules and automations.
• Test configurations and new features to ensure quality and reliability.
• Identify and resolve technical issues to maintain a seamless user experience.
• Engage with marketers to gather business requirements and translate them into technical specifications.

Skills

• Strong analytical and problem-solving skills.
• Excellent communication skills, capable of conveying technical topics to non-experts.
• Team player with an open-minded attitude and adaptability to changing situations.

Education

• Relevant degree or equivalent experience in a related field is preferred.

Tools

• Familiarity with marketing automation platforms and data management tools.