Content Lead (B2B, Remote)

Copenhagen (Denmark)
Posted 4 days, 14 hours ago
Content Creation and Writing

About the role

Job summary

This position focuses on leading content strategy and copywriting efforts in a dynamic B2B marketplace environment, with a significant impact on brand communication and user engagement across Europe.

Qualifications

  • Over 4 years of experience in copywriting or content roles, preferably in B2B, SaaS, or technology sectors.
  • Native-level or near-native proficiency in English writing.
  • Proven experience in both short-form and long-form content creation.
  • Strong skills in structuring messaging to achieve specific outcomes.
  • Experience collaborating with Marketing, Product, and Design teams.
  • Ability to develop and implement content guidelines.
  • Excellent attention to detail and editorial judgment.
  • Familiarity with AI tools for content creation while ensuring quality.

Responsibilities

  • Create clear and engaging copy for various channels including campaigns, web, email, and product experiences.
  • Develop content for sales enablement and marketing initiatives.
  • Ensure messaging aligns with positioning, value propositions, and go-to-market strategies.
  • Adapt messaging for different audiences, markets, and stages of the sales funnel.
  • Manage the content calendar and contribute to overall content planning.
  • Define and uphold tone-of-voice and messaging standards.
  • Review and enhance content for quality and consistency across all channels.

Skills

  • Strong copywriting and content strategy skills.
  • Ability to work cross-functionally and adapt messaging effectively.
  • Familiarity with SEO principles and content performance metrics is a plus.

Tools

  • Experience with content management and collaboration tools such as HubSpot and Miro is advantageous.
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