Content Lead (On-site)

Job summary

This role focuses on leading content strategy and copywriting within a dynamic B2B marketplace, impacting brand perception and business growth across Europe.

Qualifications

• Minimum of 4 years of experience in copywriting or content roles, preferably in B2B, SaaS, or tech sectors.
• Native-level or near-native English writing proficiency.
• Experience with both short-form and long-form content.
• Proven ability to structure messaging for specific outcomes.
• Experience collaborating with Marketing, Product, and Design teams.
• Familiarity with creating and applying content guidelines.
• Strong attention to detail and editorial judgment.
• Comfortable using AI tools while ensuring high content quality.

Responsibilities

• Create clear and engaging copy for campaigns, websites, emails, and product experiences.
• Develop content for sales enablement and marketing materials.
• Ensure messaging aligns with positioning, value propositions, and go-to-market strategies.
• Adapt messaging for various audiences, markets, and stages in the sales funnel.
• Manage the content calendar and contribute to overall content planning.
• Define and uphold tone-of-voice and messaging guidelines.
• Review and enhance content to maintain quality and consistency across channels.

Skills

• Strong copywriting and content strategy skills.
• Ability to work cross-functionally and adapt messaging effectively.

Education

• Relevant degree or equivalent experience in a related field.

Tools

• Familiarity with tools such as HubSpot, Miro, or similar platforms is a plus.