Content Lead (B2B, Remote)

Job summary

This position focuses on leading content strategy and copywriting efforts in a dynamic B2B marketplace environment, with a significant impact on brand communication and user engagement across Europe.

Qualifications

• Over 4 years of experience in copywriting or content roles, preferably in B2B, SaaS, or technology sectors.
• Native-level or near-native proficiency in English writing.
• Proven experience in both short-form and long-form content creation.
• Strong skills in structuring messaging to achieve specific outcomes.
• Experience collaborating with Marketing, Product, and Design teams.
• Ability to develop and implement content guidelines.
• Excellent attention to detail and editorial judgment.
• Familiarity with AI tools for content creation while ensuring quality.

Responsibilities

• Create clear and engaging copy for various channels including campaigns, web, email, and product experiences.
• Develop content for sales enablement and marketing initiatives.
• Ensure messaging aligns with positioning, value propositions, and go-to-market strategies.
• Adapt messaging for different audiences, markets, and stages of the sales funnel.
• Manage the content calendar and contribute to overall content planning.
• Define and uphold tone-of-voice and messaging standards.
• Review and enhance content for quality and consistency across all channels.

Skills

• Strong copywriting and content strategy skills.
• Ability to work cross-functionally and adapt messaging effectively.
• Familiarity with SEO principles and content performance metrics is a plus.

Tools

• Experience with content management and collaboration tools such as HubSpot and Miro is advantageous.