Commercial Business Analyst (E-commerce, Copenhagen)

Job summary

The role involves analyzing customer, web, and sales data to generate insights that enhance commercial performance and improve the online customer experience. The analyst will utilize various research methods and analytics tools to uncover behavioral patterns and guide strategic decisions.

Qualifications

• Minimum of 2 years of experience in web analytics, ideally within eCommerce or fashion retail.
• Bachelor’s degree in business, Marketing, Data Science, Statistics, Economics, or a related field.

Responsibilities

• Conduct consumer and market research to identify trends and brand perceptions.
• Perform comprehensive analysis of customer, web, and sales data to support the Commercial team.
• Analyze full funnel web performance, including traffic and user behavior.
• Evaluate campaign effectiveness and provide insights on conversion attribution.
• Analyze customer feedback to enhance the customer experience.
• Plan and support A/B and multivariate testing for optimization.
• Implement tagging and tracking for accurate data collection.
• Generate reports and dashboards with actionable insights for stakeholders.

Skills

• Proficiency in Google Analytics, Adobe Analytics, SQL, Tableau, and Power BI.
• Strong knowledge of A/B testing methodologies and web tracking implementation.
• Excellent analytical, reporting, and presentation skills.

Tools

• SQL, Google Analytics, Adobe Analytics, Tableau, Power BI.