Commercial Business Analyst (E-commerce, Copenhagen)

Job summary

The role involves analyzing customer, web, and sales data to enhance commercial performance and improve online customer experiences. The analyst will utilize various research methods and analytics tools to derive insights that inform strategic decisions.

Qualifications

• Minimum of 2 years of experience in web analytics, ideally within eCommerce or fashion retail.
• Bachelor's degree in Business, Marketing, Data Science, Statistics, Economics, or a related field.
• Proficiency in Google Analytics, Adobe Analytics, SQL, Tableau, and Power BI.
• Strong understanding of A/B testing methodologies and web tracking implementation.
• Excellent analytical, reporting, and presentation skills.

Responsibilities

• Conduct consumer and market research to identify behavioral patterns and trends.
• Perform comprehensive analysis of customer, web, and sales data to support the Commercial team.
• Analyze web performance metrics, including traffic and user behavior, to evaluate campaign effectiveness.
• Gather insights from customer feedback to enhance the customer experience.
• Plan and evaluate A/B and multivariate testing to optimize online conversion rates.
• Create regular reports and dashboards with actionable insights for stakeholders.
• Collaborate with various teams to share analytics insights and support decision-making.

Skills

• Strong analytical and insight-driven thinking.
• Ability to translate complex data findings into clear insights.

Tools

• SQL, Google Analytics, Adobe Analytics, Tableau, Power BI.