Digital Brand Manager, Widex

Driven by the passion to improve quality of people’s lives, WSA continues to grow as a market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively.

We are looking for an experienced Digital Brand Manager to define and drive the global digital brand strategy, lead end-to-end product launch execution, manage global website and social media performance. This includes close collaboration with Web Solutions and Regional Hubs to activate the brand across product launches and always-on campaigns, leveraging data-driven insights to enhance impact.

What you will do

Digital Brand Strategy & Ownership

• Define and continuously evolve the global digital brand strategy

• Ensure alignment with overall brand positioning and translate brand objectives into digital execution frameworks across web, social media, and YouTube

• Provide strategic direction and establish digital brand best practices.

Digital Launch Project Management

• Own the digital execution of product launch campaigns

• Collaborate with Brand Mangers to define scope, develop briefs for agencies, and ensure creation of effective, channel-ready assets

• Integrate campaigns into the global content calendar and ensure campaign readiness and execution across all digital touchpoints (website, social media, YouTube, etc).

Global Website Management

• Responsible for developing and executing website strategy end-to-end, including content architecture, SEO optimization, and user experience design

• Oversee CMS template creation and maintenance across multiple sites, ensuring responsive, accessible, and brand-aligned layouts

• Manage publishing workflows for global content end-to-end (including some content creation), enforce governance standards, and optimize content for performance and discoverability

• Leads quality assurance efforts, leveraging analytics to continuously improve site structure, engagement, and conversion.

Global Social Media Channel Management

• Develop of digital brand assets for always-on campaigns

• Leverage internal tools such as GenAI and existing content libraries to create scalable, reusable content

• Provide approval and support for regional activation, ensuring alignment with the global brand identity

• Deliver Hootsuite execution and the management of online communities to ensure consistent and timely digital engagement.

Stakeholder Management

• Work closely with Regional Hubs to align on priorities, content needs, and campaign localization

• Drive adoption of global content, provide guidance on brand consistency, and act as the key contact for always-on brand activation support

• Maintain strong relationships with internal stakeholders (e.g., OneXP, Websites, Automation).
  

What you bring

Experience

• Bachelor's degree in Marketing, Communication or Digital Marketing

• 7+ years of experience in Digital Marketing Strategy and Execution in global/ international roles, preferably B2B2C

• Experience in omnichannel campaigns, website/ social media/ YouTube strategy and execution, use of performance dashboards and digital tools

• Familiarity with content automation (e.g., GenAI).

Personal competencies

• Strong ability to lead across global and regional teams

• Agency collaboration skills.
  

Who we are

At WSA, we provide innovative hearing aids and hearing health services.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.

Sounds wonderful? We can't wait to hear from you.

WSA is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.