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Senior Product Manager, Marketing Optimisation Enablement - 12 Month Fixed Term Contract

the LEGO Group

📍Copenhagen, Capital Region
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Posted on: March 16, 2026

Job Description

Bring your marketing optimisation expertise into play and help develop how data-driven decisions are made across a global brand.  

This role sits within the Marketing Product function and focuses on attribution and performance optimisation products. We are building and operating an ecosystem that enables world-class, insight-led digital marketing to people all over the world. 

We’re pleased to offer our hybrid working arrangement, Best of Both, with three days per week in our London office and two days working from home. Please note: relocation support is not available for this role.  

 

Core Responsibilities 

 

  • Own and evolve the product vision and roadmap for marketing attribution and optimisation products, enabling timely and data-informed marketing decisions  

  • Lead cross-functional collaboration with engineering, data science and design to deliver attribution models and optimisation capabilities across channels 

  • Translate complex marketing and analytics challenges into clear product initiatives 

  • Partner with marketing, finance and analytics stakeholders to understand decision workflows and define meaningful success metrics 

  • Drive product discovery through research, data analysis and experimentation to validate needs and measure value 

  • Define product requirements that balance business goals, technical constraints and user experience 

  • Guide the development of multi-channel measurement and optimisation capabilities, ensuring outputs are trusted, interpretable and embedded into downstream tools 

  • Communicate product direction, progress and outcomes clearly to senior partners, aligning teams around shared priorities  

 

Play your part in our team succeeding! 

 

Marketing Product covers a broad portfolio across planning, activation, insights, and creative management. This role strengthens the connection between data science, technology, and marketing decision-making, helping teams optimise performance in a structured and scalable way. 

 

Do you have what it takes? 

 

  • Product management experience with data-focused or insight-based products, including marketing attribution 

  • Understanding of marketing measurement concepts, optimisation and experimentation approaches 

  • Experience collaborating with data scientists and engineers on models, pipelines or experimentation frameworks 

  • Familiarity with advertising platforms, analytics tools or customer data platforms 

  • Ability to operate effectively in environments with ambiguity and evolving problem definitions 

  • Experience balancing discovery and delivery, with a focus on measurable impact 

  • Strong stakeholder management and influencing skills across functions 

  • Clear communicator able to explain technical or analytical topics to non-technical audiences 

  • Experience defining success metrics and evaluating product impact 

  • Exposure to experimentation frameworks, causal inference, or incrementality testing 

  • Strong attention to detail 

  • Working knowledge of privacy and data governance considerations in marketing data 

  • Experience working within Agile delivery models 

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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