Posted on: March 12, 2026
Job Description
Join a fast-paced, collaborative Retail Experience & Marketing (REM) team driving the next phase of growth for the LEGO Group’s retail ecosystem. In this role, you’ll help shape regional media strategy across multiple markets, connecting data, insights, and cross-channel expertise to drive both eCommerce growth and in-store footfall. With a strong focus on performance media, particularly search, you’ll turn insights into smarter investments, helping build audience-first brand experiences and delivering measurable impact for the business.
We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home.
No relocation or visa assistance is offered for this position.
The closing date for all applications will be 25th March 2026.
Core Responsibilities
Lead Paid Search Strategy for LEGO Retail - Develop and drive the paid search media strategy for LEGO Group Retail (D2C), delivering engagement and commercial performance across both ecommerce and physical stores across multiple regional markets.
Drive Data-Led Media Investment Decisions - Evaluate performance data across analytics, finance forecasting, and marketing mix modelling to optimise budgets, improve marketing effectiveness, and ensure investments deliver measurable business impact.
Plan and Optimise Multi-Market Search Activation - Build and lead regional search plans across platforms including Google and Microsoft, ensuring campaigns are tailored to shopper behaviour and deliver both short-term performance and long-term customer value.
Champion Test-and-Learn and Cross-Channel Collaboration - Apply a growth mindset to continuously test, refine, and evolve the media mix—connecting paid search with programmatic and social channels to maximise overall performance.
Lead Partner Collaboration and Media Execution -Work closely with internal media teams, agency partners, and senior stakeholders to brief activation teams, align strategy with business priorities, and communicate performance and channel excellence across the organisation.
Do you have what it takes
Digital Performance Marketing Expertise - Strong experience in paid search and digital performance marketing across platforms such as Google and Microsoft.
Global / Multi-Market Search Experience - Proven track record managing search campaigns across multiple international markets and languages.
Data-Driven Mindset - Highly structured approach to analysing performance data and turning insights into optimisation actions.
Large Budget Management - Experience managing significant media budgets across regions with strong forecasting, financial oversight, and KPI accountability.
Collaborative & Agile Working Style - Comfortable leading projects and working cross-functionally in fast-paced, team-oriented environments.
Fluency in English both written and verbal.
#LI-MD1
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
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