Posted on: March 26, 2026
Job Description
Join us for an exciting career as “Senior Manager, Membership Operations” as part of the Membership & Personalisation team within Market & Channels Central Marketing.
The Senior Manager, Membership Operations, is a key leader at the heart of enabling the LEGO Insiders membership program operations.
Note: This position is based in Copenhagen, with no relocation assistance available.
This position will be responsible for the day-to-day operations for the LEGO Group Membership Program. Ensuring members can access benefits and rewards across LEGO Branded Channels and 3rd party retailers in the future.
Partnering with cross functional business teams to deliver the day-to-day operations of the membership program, ensuring members can access benefits, rewards and offers seamlessly, to help drive a highly active and satisfied membership base.
Core Responsibilities
Accountable for the Membership Program Operations across all LEGO branded channels and 3rd party retailers, through the operational delivery of membership mechanics.
Lead and drive the end-to-end operations management of the LEGO Insiders Membership Program, in alignment with the Membership Marketing & Promotions Calendar and the Benefits & Rewards Activity Plans
Drive operational excellence, management and continuous improvements of the day-to-day membership operations ensuring smooth delivery of the LEGO Insiders Program Management.
Responsible for the LEGO Insiders membership program Terms & Conditions across all LEGO branded channels and retails partners (ensuring legal compliance and regulation updates are met)
Work with the Membership Reporting & Optimisation Manager to support accurate reporting and forecasting for Membership program benefits and rewards inventory management.
Design and lead the quality assurance processes for all the program operations, ensuring activity is delivered on time, in budget and aligned to activity goals and objectives
Partner with the digital product and engineering teams to leverage loyalty operations platform tooling, and future proofing capabilities in-line with the overall membership strategy.
Support in developing a high-performing membership program operations & operational team.
Documentation and creation of operational user guides, and process mapping for internal teams.
Play your part in our team succeeding
The role will sit in the Global Membership & Personalisation Team, with a broader responsibility to empower and inspire the full LEGO Group. You will report directly to the Director, Membership Program Operations & Development and manage a team of Operations Specialists.
Do you have what it takes
Extensive experience leading global loyalty or membership programs strategically and operationally.
Proven track record in developing & delivering highly commercial and member centric operational solutions.
Experience with managing and driving cross-functional loyalty programs and working on transformational agenda.
Adept at building support among diverse stakeholders in a global setting, including collaboration with product and tech teams.
Strong communicator with senior stakeholders, delivering clear recommendations.
Experience working in a global multi-cultural manufacturing company with a complex channel mix (D2C and B2B).
As a person, you are positive and solution-oriented, a true team player who can also work independently and set clear directions. You have a strong drive and excel at managing and influencing stakeholders.
#LI-SG2
#LI-Hybrid
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.