Posted on: April 10, 2026
Job Description
Are you ready to deliver impactful Go-to-market initiatives that integrates LEGO® licensed products?
Join us in Billund as a Senior Go-To-Market Manager in Licensing & Extended Line (LEL). Be part of efforts to fuel fandom and boost seasonal impact at retail through LEGO® licensed products
Core Responsibilities
We're seeking a dynamic professional to drive our go-to-market strategies and enhance our brand presence across retail channels. Your role will involve:
Crafting tailored go-to-market strategies for retail channels, focusing on engagement and cross-category statements
Closely collaborate with our Markets & Channels organization including our key account counterparts understanding the opportunities in each channel and ensure our Go-To-Market approach answers those
Working with LEL product teams and LEGO® licensing partners to ensure a unified approach and optimize channel performance.
Drive retailer engagment initiatives that unlocks incremental space and growth opportunities
Delivering impactful retail programs that integrate LEGO® licensed products into key seasonal and franchise moments
Partnering with LEL marketing to execute initiatives that improve shopper discoverability and conversion.
Translate account and channel feedback into meaningful input that will serve as commercial framework for future portfolio strategies.
Play your part in our team succeeding
The LEL organization works across the LEGO Group ecosystem on a mission to amplify this. We achieve this by delivering high-quality LEGO branded products and experiences. Our offerings include brick merchandising products, outbound licensing products, and branded partnership products.
Please note: This is a position based in Billund, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.
Do you have what it takes?
Proven experience in Commercial or Go-to-Market roles for global entertainment or consumer brands.
Track record of working with retailers to achieve strategic priorities and retail programs.
Ability to translate strategy into actionable workstreams for partners and teams.
Excellent communication and listening skills for cross-functional collaboration.
Skilled at analyzing insights to recommend effective retail and shopper initiatives.
Ability to see opportunities and drive innovation for business growth.
Extra bonus if you have
Understanding of the licensing industry, enabling Go-to-market initiatives in this specialized field.
Build your career brick by brick at the LEGO Group.
“This role is vital in crafting retail programs that seamlessly integrate LEGO® licensed products into key moments and enhance product discoverability. As a collaborative force, you'll optimize reach and engagement across channels, aligning strategies to elevate the LEGO® experience!”
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.