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Get expert CV review & interview coachingPosted on: February 10, 2026
Job Description
Are you ready to build a world where creativity knows no bounds? Join the LEGO Group's in-house agency as a Senior Copywriter - Commerce, where your innovative ideas and flawless copy will inspire parents and shoppers alike. Collaborate with global teams to craft compelling campaigns that challenge the status quo and elevate our brand. If you're a self-starter with a passion for creative excellence and a love for LEGO bricks, then we want to hear from you!
Please note: This role is based in Copenhagen, Denmark. Relocation support is not offered for this role. Our flexible working model allows employees to work 2 days/week from home (3 days in the office).
Core Responsibilities
Innovative problem solver & conceptual creative – when you’re not writing, you’ll dream and bring to reality new ways to engage with parents and shoppers
Craft flawless copy in English that inspires and conveys the value of our play, including headlines, scripts, ads, and landing pages.
Apply your commerce experience across channels to build shopper awareness, drive understanding, and enhance conversion.
Develop portfolio-worthy commerce projects from concept to execution: brainstorming, refining, presenting, and producing.
Lead or support creative workshops with Art Directors, strategists, and teammates for campaign development.
Challenge the status quo with innovative insights, pushing the boundaries of our company and the industry.
Create concise, inspiring presentations to clearly communicate creative work.
Collaborate closely with internal and external partners to make informed creative decisions (i.e. Strategy, DI, TLA HUBs, Channels, Markets, Marketing, etc.).
Partner with Content Producers throughout the production phases, acting as a senior sparring partner or creative lead.
Mentor the Concept and Campaigns Creatives in commerce procedures.
Play your part in our team succeeding
The Senior Copywriter - Commerce belongs to the group of top creative employees in the LEGO Group's in-house agency. Responsible for ensuring that Our LEGO® Agency delivers best-in-class commerce communication through integrated creative campaigns & executions. The creative we are looking for should be as strong in ideas as they are in crafting every detail of their copy. You will be paired with an Art Director and work with a team of dedicated creatives across our global teams.
Do you have what it takes?
Experience in similar role in commerce
Strong campaign-concept and writing skills
Self-starter, able to work independently or in a team
Keen attention to detail
Excellent communication and presentation skills
Likes to work in a team and learn from others as well as share own competencies and skills
Flawless English skills, both verbal and written
Nice to have
Enjoys building LEGO sets, even if they get caught doing so during video calls
BA or MA degree
Experience with children’s brands
With your application: Please include a portfolio for our review.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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