Retail Concepts Designer Global

Job Description

At the LEGO Group, we’re reimaging what Retail can be: creativity, learning & Play. Our purpose? To inspire and connect millions of visitors by designing LEGO spaces that bring imagination to life!

As our Retail Concepts Designer, Global Retail Design, you’ll help shape the next generation of LEGO Stores around the world. Collaborating with cross-functional teams to create new immersive, consumer-focused and scalable store concepts that celebrate creativity, connection, and play.

Please note: The position will be based in our head office in Copenhagen and will follow a hybrid working model with 3 days in the office and up to 2 days working remotely. Relocation support is not offered.

Key Responsibilities

• Design innovative, immersive LEGO® retail concepts that translate brand strategy into consumer-centric experiences — connecting culture, storytelling, and local market relevance across new store formats.
• Develop scalable design guidelines for global rollout across retail formats, markets & channels.
• Partner with cross-functional stakeholders (Design, Insights, Digital, Operations, Marketing & VM) and external agencies to deliver cohesive, and commercially viable store environments.
• Monitor global retail and design trends to inform forward-thinking strategies, ensuring LEGO stays at the forefront of experiential design.
• Ensure concepts balance creativity, commercial requirements, and operational feasibility.
• Create concept 3D renders, layouts, and CAD design packages.
• Support pilot launches and evolve concepts based on performance insights.
• Champion innovation & sustainability by integrating emerging design trends, materials and technology into physical stores.
• Manage project timelines to ensure designs are delivered on time, budget and to the highest standards
• Ensure compliance & quality, aligning designs with brand guidelines, regulatory requirements, and quality standards.

Knowledge, Skills & Abilities

• Strong experience in retail design for global lifestyle or consumer brands.
• A proven track record in designing and delivering innovative, high-quality, experiential retail concepts across retail formats, markets and geographies.
• Excellent communication and presentation skills with the ability to influence stakeholders.
• Strong organization and planning capabilities, balancing creativity with structured execution.
• Proficiency in design software such as Adobe Creative Suite, VectorWorks, SketchUp, Cinema 4D.
• A passion for design excellence, storytelling and the Lego brand.

Do you have what it takes?

• Bachelor’s or Master’s degree in architecture, Interior Design, or related creative field.
• International retail build & development or creative roles.
• Experience leading cross-functional teams and agency partnerships.
• Shown ability to develop and implement retail concepts across diverse markets.
• Willingness to travel internationally occasionally

Join the global LEGO® family!

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you will have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you will love to build so from day one you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached, you will be rewarded through our global bonus scheme.
• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to build a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

#LI-ME1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.