Posted on: April 25, 2026
Job Description
Would you like to bring your digital product leadership experience into play, and help us create joyful experiences that are used by millions of users across the LEGO branded ecosystem?
We are looking for a new leader for a team of motivated and experienced product managers looking after a portfolio of Consumer Engagement digital products. Come help us build a portfolio of consumer facing apps and websites, and play a critical part in our ambition to build direct and lasting relationships with millions of LEGO fans across the world.
Please note, that no relocation assistance is offered for this role.
Core Responsibilities
This role is part of the Digital Consumer Engagement Product Leadership Team and is a key part of the product-led journey we are on. We're looking to hire an experienced Product Leader to:
Lead a team of experienced product managers, support their growth, manage performance, and create the right culture to empower them and provide psychological safety to test, fail, and learn. Create an environment where product teams can do the best work of their careers, developing a user-centric culture of discovery and experimentation that improves experiences for our consumers
Develop a medium to long-term product vision and strategy in collaboration with audience experts, content strategists and marketing counterparts, translating business strategies, user needs, and market analysis into a direction that strengthens the portfolio and delights consumers
Define business cases, Portfolio OKRs, and drive delivery of meaningful product outcomes for kids, adults, and families. Coach product managers to confidently lead teams through discovery, development, and launch
Create a culture of experimentation around the development of new opportunities, helping teams formulate hypotheses, and seek validation through time bound experiments
Be a driving force in our digital transformation - align with key partners in Digital Consumer Engagement and Digital Technology on ways of working and roles and responsibilities. Build shared consensus on strategy, priorities, and value delivery
Play an active part in our product leadership team to build the overall product organization, including capability building, removing roadblocks and ensuring we have fun!
Above all, deliver strong and compelling market-leading products that enable us to create amazing digital experiences for builders of all ages!
Play your part in our team succeeding
This role sits in our Product organisation within the LEGO Group’s Digital Consumer Engagement (DCE) function – we build two-way, long lasting and meaningful relationships with our consumers and shoppers, and we do this through a wide variety of digital products for kids, adults, parents, and families. The products in our portfolio include LEGO Builder, kids.LEGO.com, the LEGO Play app, LEGO Magazine, LEGO Ideas, and Bricklink.
The Product Leader (Director) reports to the Head of Product within the product organisation, ensuring that product and portfolio direction reflects the needs of the audiences we serve. As a hands-on visionary leader, you find the balance between rolling your sleeves up to work with your teams and looking at the bigger picture to implement growth and development, always driven by data and end-user experience.
Do you have what it takes?
Product Leadership Experience: Demonstrable experience as a product leader where you have directly implemented product solutions enhancing the end user experience and impacted revenue/growth – Experience leading teams through product discovery, launch and ongoing performance improvement
Coaching & Team Development: Experience leading product managers and managing the growth of a dedicated, diverse, equitable and inclusive team
Visionary Communicator: A great communicator with the ability to set and clearly communicate an inspiring product vision and strategy. Confident in storytelling and evangelism, with excellent written and verbal communication skills
Strong Cross-Functional Collaborator: A strong networker with demonstrated experience building trust across tech, design and business.
Ability to Inspire Change & Navigate Conflict: Experience leading collaborators through change, and handling difficult conversations with professionalism, always supporting your case with insight and data
Deep User Centricity & Analytical Prowess: You deeply understand your user’s needs and motivations, and have worked closely with user researchers to develop an organisation’s understanding of their customers. Strong ability to understand and draw out key themes and trends from analysis of customer and market data
Commercial Acumen: Understanding of the fundamentals of brand building and digital marketing, and how digital experiences deliver value to consumers and drive commercial value. Experience developing business cases and investment models for internal agreement
Experience with Mobile Apps or Marketplaces: Domain expertise in the discovery, launch, and ongoing improvement of mobile applications or eCommerce marketplaces
Technically Curious: Good understanding of software development practices. Experience with AI is a plus
#LI-ML2
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.