Posted on: April 15, 2026
Job Description
Are you passionate about shaping the future of marketing? Join the LEGO® Star Wars™ global marketing team at the LEGO Group as the next Marketing Manager and play a crucial role in driving product development and global marketing strategies that resonate with fans and customers worldwide!
Bring your unique mix of commercial, analytical, and creative skills into play and help develop innovative products and marketing experiences on the LEGO® Star Wars™ marketing team!
Please note the work location is Billund, Denmark and no relocation assistance is offered for this role.
Core Responsibilities
Overall, you will play an important role on the LEGO® Star Wars™ Marketing Team, driving business analyses and supporting campaign development. You will lead key workstreams, including:
Monitor and analyze business performance and uncover the most relevant insights for the franchise and its products.
Be a guardian of relevant experiences across the portfolio and secure execution of visual identity in all marketing assets and channels (LEGO.com, eComm assets, Publishing, etc.)
Collaborate with IP Partners to deploy joint marketing plans and ensure strong brand presence across all consumer touchpoints.
Drive franchise selling-in process, including development of informative and inspirational materials for Markets & Channels deployment
Collaborate with the design team to continually improve Net Promoter Score (NPS) for our products
Drive marketing activations within the LEGO® ecosystem as well as partner channels.
May manage ad-hoc projects or processes with support from marketing leads.
Take initiative and confidently handle tasks using your knowledge, even when guidance is minimal.
Play your part in our team succeeding
Dive into a galaxy where creativity meets analytics and strategy! Our team is committed to developing innovative products and building marketing propositions for a cross-generational audience of kids and adults. As part of the marketing team, this role will play an outsized role in building LEGO® love with one of the most iconic global IP licenses, Star Wars™.
Do you have what it takes?
Experience in marketing, brand management, or related field
Proven ability to work effectively on an internationally distributed team across various time zones
Enthusiastic about representing the LEGO brand and collaborating with IP Partners
Strong project management skills with cross-functional collaboration
Excellent communication and interpersonal skills for engaging internal and external partners
Analytical approach with experience in data-driven decision-making
Passion for working with IP and licensing partners
Creative problem-solving skills and a proactive approach to challenges
Ability to adapt in a fast-paced, dynamic environment
Strong presentation skills, for engaging diverse audiences
Collaborative teammate who values transparency and trust
Thank you for sharing our global commitment to Children’s Rights.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.