Head of Creative - Art Deco & Adults - LEGO® DESiGN

Job Description

Join us as the Head of Creative for Art, Deco and Adults, where you'll steer the creative vision for our Consumer/Passion Group. In this pivotal role, you'll ensure that all experiences harmonize with our creative direction and captivate consumers at every touchpoint. Lead a dynamic team, spearhead key initiatives, and collaborate across functions to achieve outstanding creative results!

Core Responsibilities

• Set the creative direction for the Art, Deco and Adult Consumer/Passion Group, ensuring all experiences and expressions align with the Portfolio Creative Vision, Annual Creative Direction, and Franchise DNA across all consumer touchpoints.

• Serve as the well-rounded design expert for the Consumer/Passion Group, deeply understanding consumer, shopper, customer, and channel needs; identifying trends and patterns; and converting insights into opportunities, concepts, and white‑space exploration.

• Lead the Creative Leads team, providing strategic creative guidance, creative direction, and mentoring to ensure outstanding creative output and a thriving, high‑EQ creative culture.

• Drive business accountability by delivering a balanced, insight‑led portfolio of experiences that meet the needs of the Art&Deco and Adult consumer group while achieving business growth targets and experience metrics.

• Define and steer the Consumer/Passion Group Innovation Strategy, partnering closely with Design Excellence, Innovation Excellence, and CPL to ensure radical, semi‑radical, and platform innovation ladders up to the Art & Deco group strategy.

• Model strong commercial understanding, translating business plans into clear creative value, navigating trade‑offs, and making confident decisions that balance experience ambition with commercial realities.

• Collaborate with cross‑functional partners (e.g., Concept, Element, Graphic, Interaction & IxD Design, Tech, OLA, Operations, LEL) to ensure end‑to‑end coherence, quality, and timely delivery across the full value chain.

• Act as a cultural, market, and play‑trend antenna, staying in tune with the global collector industry, Adult Art, Design, and Deco landscape, and wider culture—and turning cultural awareness into strategic direction‑setting and briefing.

Play your part in our team succeeding

The Head of Creative for the Art Deco & Adults department shapes the creative direction, leading a team to produce innovative projects that align with the brand. They ensure output is visually appealing, experiential, and resonate with the audience, staying ahead of market trends.

This role supports the organization by collaborating with marketing, sales, and product development to deliver a cohesive brand experience. The leadership role should foster creativity and innovation, driving organizational success.

Do you have what it takes?

• An educational background related to a technical or craft‑based design field (e.g., Industrial Design, Model Making, Materials/Plastics Engineering, Experience Design) may be beneficial for candidates whose background relies on specialized creative or technical expertise

• Significant senior experience leading creative direction within consumer‑facing design, entertainment, toy, or experience‑driven industries, with a proven ability to define and deliver creative vision for a specific consumer group.

• Deep expertise in Art&Deco and Adult consumer insight, with the ability to interpret trends, anticipate shifts in the art, deco and adult experience/ creation behavior, and translate insights into strong creative direction.

• Consistent track record driving portfolio‑level decision‑making, balancing consumer needs, experience excellence, business growth targets, and commercial trade‑offs.

• Proven capacity to guide and inspire creative teams, setting clear vision, motivating diverse designers, and encouraging a high‑EQ, psychologically safe, creatively thriving culture.

• Strong strategic capability—able to shape innovation strategy, brief cross‑functional teams, and translate long‑term vision into actionable direction for multiple design fields.

• Exceptional stakeholder‑management and collaboration skills, with experience influencing senior leaders, aligning across complex functions (Design, Innovation, Marketing, Operations, Tech, etc.), and managing dotted‑line/“ring‑fenced” capacity structures.

• Excellent communication and storytelling skills, capable of persuading, influencing, and articulating creative choices to internal leadership and external partners.

•  Willingness to travel for consumer immersions, partner reviews, and cross‑site team alignment.

• English – Fluent / Professional Working Proficiency (Required). The role operates across global creative, design, and commercial teams and requires strong verbal and written communication skills

Nice to Have:

• Experience working within the global toy industry, kids’ entertainment, or early‑childhood learning ecosystems, bringing external inspiration and competitive awareness.

• Familiarity with art, design, and décor trends, including an understanding of adult creative preferences, aesthetic movements, and cultural influences that inform premium, display-worthy LEGO experiences.

• Background in experience design, interaction design, or physical–digital hybrid play that enriches creative direction for the youngest builders.

• Demonstrated ability to lead creative direction across multiple consumer groups or franchises, ensuring coherence while tailoring expression to varied audiences.

• Experience collaborating with external partners (studios, licensors, educators, cultural institutions) to elevate creative quality and expand creative reach.

• Brings a growth mindset, curiosity, and the ability to recognize emerging cultural signals, trends, and creative opportunities.

• Thrives in a highly collaborative, multidisciplinary environment by fostering strong partnerships across Concept, Element, Graphic, Tech, and Operations teams. Demonstrates strong initiative by proactively discovering opportunities, removing blockers, and continuously elevating creative processes, culture, and team capability.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.