Head of B2B Branded Expansion (Director level)

Job Description

This is your opportunity to join the LEGO Group as part of our B2B Branded Channels team. You will lead the B2B Branded Channels expansion agenda across LEGO Certified Stores (LCS), stores in LEGOLAND Parks and Discovery Centres, and Travel Retail. As a key member of the B2B Branded Channels Leadership Team, you will also lead and develop a team of three.

Your mandate is to expand our B2B Branded Channels sustainably, profitably, and strategically, driving consumer sales growth for the channel worldwide. You will balance short- and long-term priorities and apply a strong analytical approach to enable fact-based discussions and decision-making with commercial leaders!

We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home.

No relocation or visa assistance is offered for this position.

The closing date for all applications will be Friday 6th March 2026.

Core Responsibilities

• Own the Global Expansion Agenda - Lead end-to-end expansion across LEGO Certified Stores, LEGOLAND Parks and Discovery Centers, Stores, and Travel Retail, defining the right locations and formats to drive sustainable and profitable consumer sales growth.

• Drive and govern Business Case process - Operate, lead and elevate the forum for all new B2B Branded Channels store business case decisions, with the ability to make clear decisions in complex environment based on data, insights, local and regional nuances, and global guidelines and brand consistency

• Drive Strategic Location Planning - Represent the B2B Branded Channels in global location planning work, shifting from reactive partner-led opportunities to proactive, insight-led estate portfolio development aligned with long-term strategy.

• Influence Senior Stakeholders Globally - Secure full or majority alignment with senior leaders (GM/(S)VP level), acting as the coherent global voice of the B2B Branded Channels expansion agenda and driving fact-based decision-making.

• Own Top Global Travel Retail Partnerships - Lead and shape key global Travel Retail partnerships, ensuring strategic alignment, disciplined expansion, and commercial impact.

• Lead & Develop a High-Impact Team - Lead and elevate a team of three, fostering strong followership, coaching capability and embedding a data-driven, decisive culture.

Do you have what it takes

• Retail / Franchise Expansion Expertise – Strong background in retail or franchise business management, with deep experience leading expansion within CPG and branded retail environments.

• Decisive, Insight-Led Decision Maker – Cut through noise and ambiguity, making clear, data-driven decisions with confidence.

• Business Case & Location Strategy Excellence – Proven ability to rigorously assess store business cases, ensuring the right stores open in the right locations to create mutual value for the LEGO Group and its partners.

• Senior Stakeholder Influence – Highly effective communicator, able to structure compelling narratives and executive-ready materials to drive alignment and buy-in.

• Commercial Mindset – Thrives in a sales-focused commercial organisation, balancing growth ambition with profitability and long-term value creation.

• People Leadership & Inclusion – Proven leader who elevates team capability, champions diversity & inclusion, and constructively challenges the status quo.

• Fluency in English - both written and verbal.

#LI-MD1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.