Global Brand Senior Manager, Culture Marketing

Job Description

Are you ready to influence global culture and create meaningful connections through innovative culture marketing? Can you envision yourself at the forefront of strategies that resonate with audiences worldwide?

Join us in Copenhagen, where creativity meets culture, and play a crucial role in shaping the future of our iconic brand!

Core Responsibilities

In this exciting new role within our Global Brand Development team, you will play a pivotal part in shaping and executing our global culture marketing strategy. Your responsibilities will include:

• Support the development and execution of the global culture marketing strategy across brand, product, communication, and key channels.

• Lead cross-functional projects that activate culture (music, fashion, sports, art/design, etc.) through global partnerships, experiences, and storytelling, translating strategic direction into impactful programs.

• Identify, evaluate, and integrate cultural leaders, partners and talent that enhance cultural relevance and align with brand values.

• Develop engaging presentations to bring creative and strategic concepts to life, fostering collaboration and connection with senior stakeholders and partner teams.

• Collaborate with internal partners across licensing, partnerships, markets, and channels to drive cohesive and high-impact brand activations.

• Manage multiple workstreams and timelines, ensuring clarity and collaboration while defining success metrics to measure cultural and business impact.

Play your part in our team succeeding

In this role, you will play a vital part in our team's success by supporting the development and execution of our global culture marketing strategy across various domains, including brand, product, communication, and key channels. You will lead cross-functional projects that activate culture through strategic partnerships, immersive experiences, and compelling storytelling, effectively translating our strategic direction into tangible programs that resonate with audiences worldwide.

Do you have what it takes?

• Strong experience in consumer marketing, brand strategy, or lifestyle/culture (music, fashion, sports, art/design, etc). marketing roles.

• Deep understanding of celebrity, talent, and influencer integration within marketing strategies and campaigns.

• Proven experience in activating brands through cultural partnerships, creator collaborations, experiential events, or entertainment platforms.

• Outstanding presentation and storytelling skills, with comfort in developing decks and pitching ideas to senior partners.

• Strong project management and organizational skills, capable of leading multiple complex initiatives simultaneously.

• Collaborative approach with the ability to work cross-functionally with creative, commercial, and regional teams.

Preferred Attributes

• Previous experience with teens & young adults culture/lifestyle

• Enthusiastic and proactive individual with a passion for creativity, play, and culture

Build your career brick by brick at the LEGO Group.

"If you’re excited by the idea of blending play, culture, and storytelling to inspire connection and drive brand impact, this is your opportunity to help shape the future of one of the world’s most iconic brands!"

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.