Design Manager, Creative Lead - Experiences, Extended Line

Job Description

Do you thrive at leading design and connecting creative decisions to a broader strategic direction? Are you passionate about shaping the future of LEGO® Retail Experiences within the Extended Line portfolio?

Join LEGO Extended Line in this new role, where you’ll have the opportunity to make a real impact!

No relocation assistance is offered for this position

Core Responsibilities

• Lead the design of current LEGO Retail Experiences’ brick-based products, including Build A Minifigure, Minifigure Factory, and Pick A Brick – across both physical and digital assortments
• Act as a core member of the cross-functional team, collaborating closely with Project Management and Product Management.
• Shape and drive the Retail Experiences portfolio by:
• Co-developing strategy, business cases, and overall direction together with the core team
• Leading graphic design direction and conceptualizing assortments to prepare products for maturation
• Own and drive the maturation phase, ensuring high-quality delivery of products across the Retail Experiences portfolio
• Take ownership from concept to delivery, ensuring alignment between creative vision, feasibility, and business objectives
• Contribute to and role model a positive, collaborative, and inclusive team culture.

Play your part in our team succeeding

LEGO Extended Line is a part of our Licensing and Extended Line Design team (LEL). LEL helps build new touch points for the LEGO® ecosystem through a wide portfolio of licensed consumer products, branded collaborations, publishing as well as unique brick-based products and experiences exclusive to LEGO Retail.

The creative team is a diverse, multidisciplinary group who works closely with the internal design organization as well as external partners. Our products and experiences strive to deepen LEGO fandom as well as amplify the LEGO Play experiences to new products and spaces.

This Creative Lead role will focus on developing, leading and maturing existing LEGO Retail Experiences as a part of our Extended Line Design team.

Do you have what it takes?

The journey that brings you into this role can vary. Whether you have a background as a model designer, element designer, graphic designer, retail experience designer, or similar, we would love to hear from you. Most importantly, you bring a proven ability to create, collaborate, and drive design work forward within defined frameworks.

You likely bring:

• Proven ability to conceptualize engaging products and/or play experiences within constraints
• Strong creative skills across product, industrial, retail, concept, or toy design
• Experience with concept development and the ability to set and communicate a clear creative direction
• A proactive approach to collaboration and experience working closely in cross-functional teams
• Strong communication, storytelling, and visualization skills
• Solid planning, time management, stakeholder management capabilities
• Openness to input and a willingness to continuously learn and evolve your abilities
• Comfort working with people from a diverse set of backgrounds and fields
• Ability to balance creative ambition with feasibility and business impact
• Experience within retail and/or knowledge of the LEGO Development Process is an advantage, but not a requirement.

Moreover, we are looking for someone who:

• Stays motivated and engaged across both managerial and hands-on tasks
• Have experience leading products or experiences from early concept to final delivery
• Takes ownership and lead tasks in dynamic and constantly evolving environments
• Are able to assess feasibility and viability from a holistic perspective (e.g., cost, value chain, and strategic fit).

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.