Business Lead, LEGO Brand Retail

Job Description

Do you thrive at the intersection of digital, storytelling, creative delivery, and commerce?

The primary role of the Business Lead is to manage and drive the relationship with digital and non-digital partners, keeping a well-rounded view of ongoing campaigns and workflow within the digital, paid media, paid social, programmatic and ecomm environment.

The Business Lead is responsible for project initiation, creating and tracking campaign timelines and working with the campaign and digital teams to identify critical digital deliverables. The Business Lead manages risks and expectations as well as effectively communicating project-critical information across the full project team.

Please note, the role is based in our Copenhagen office and no relocation assistance is offered for this position.

Management Level: Marketing Manager Specialist with no people leadership responsibilities.

Core Responsibilities

• Lead and manage digital campaign creative strategy and execution, working alongside Our LEGO Agency design team, project leads and production partners

• Connect communication across projects—ensuring timely delivery, creative integrity, and strong engagement

• Support the LEGO Retail Marketing team ensuring commercial success

• Track campaign timelines, monitor scope of tasks, deliverables, planned budgets, and dependencies

• Identify and manage risks and effective communication around this

• Drive strong relationship management and demonstrate agility to creatively problem solve

• Excel in delivering high-quality work combined with a deep interest in digital marketing/advertising

• Provide detailed handover of multiple projects to enable production teams to achieve successful completion

Play your part in our team succeeding

We have just launched OLA Commerce, a new unit within Our LEGO Agency (OLA), focused on shaping the creative engine behind the LEGO digital and commerce experiences. From eCommerce to retail, loyalty to owned platforms, OLA Commerce connects customers to creativity and play through joyful, seamless and unmistakably LEGO experiences.

In this role you will support us in the important journey of driving consistent digital operational success.

You will be our first team member of our growing Copenhagen hub with other team members in London, Billund, and Boston, USA.

Do you have what it takes?

• Bachelor’s degree or equivalent experience preferred

• Proven account management experience with a focus on digital executions and/or integrated omnichannel campaigns

• A background in creative, brand or shopper marketing, ideally within commerce, or retail

• Strong campaign leadership experience – you’ve worked across sophisticated creative processes and know how to bring the right people together at the right moments

• Brilliant communication and storytelling skills—you bring clarity, energy and a point of view

• Ability to work independently, navigate ambiguity and build new structures

• Great organizational skills and the ability to manage multiple projects in a fast-paced international environment

• Positive approach with focus on opportunities, see challenges in a positive light

• Curious and open-minded

 #LI-ML2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.