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Get expert CV review & interview coachingPosted on: January 22, 2026
Job Description
Are you excited to join a dynamic team dedicated to creating innovative marketing campaigns? Become part of a brand that transforms real life experiences into imaginative products for boys.
Please note: The position is based in Billund, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not provided for this role.
Core Responsibilities
In this role, you will collaborate with the marketing team and partners to drive impactful campaigns and support product development. Your contributions will help shape the marketing strategy and enhance consumer experience.
Collaborate with the Marketing Lead to implement key product launch campaigns, working with LEGO Agency, Markets, and retail teams.
Assist in developing product packaging briefs, ensuring alignment with LEGO Brand DNA and visual identity.
Build compelling selling materials that highlight the strengths of the portfolio for market customer development.
Analyze franchise performance and market dynamics to inform business planning.
Gather and analyze data (e.g., NPS, Customer Service) to support product development discussions.
Play your part in our team succeeding
The Global Marketing department develops and handles the global portfolio of concepts and products – short, medium and long term - and are responsible for developing a portfolio which can deliver to the consumer sales and profitability objectives of the LEGO Group.
The Marketing function is responsible for identifying conceptual opportunities based on the overall marketing objectives and strategies and for developing these opportunities into strong product and marketing concepts for the global market. This includes the development of packaging and campaign material as well as the marketing function is approving product and campaign execution.
Do you have what it takes?
We’re looking for a creative and collaborative individual who is passionate about marketing and has a strong understanding of working with diverse audiences. If you have a background in marketing and are eager to contribute to our team, we want to hear from you!
Relevant experience in marketing and brand development, ideally with a focus on campaign execution.
A passion for engaging with children and understanding their needs as a target audience.
Experience in an international environment, demonstrating adaptability and cultural awareness.
Proficient in gathering and analyzing data from various sources to inform marketing strategies.
Extensive expertise in Microsoft Excel, complemented by proficiency across the entire Microsoft Office Suite.
Nice to Have:
Strong communication and partner management skills.
Ability to work independently while being responsive and meticulous.
Experience working with IP Partners &/or global brands across multiple industries.
A collaborative approach that aligns with LEGO values and embraces diversity.
Education in related field (Marketing, Business, etc.)
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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