Posted on: March 11, 2026
Job Description
Are you passionate about creating captivating digital experiences for children? Do you thrive in dynamic, creative environments where your ideas can spark joy and imagination? The LEGO Group is seeking an Associate Content Strategist to help us craft innovative content strategies that engage and inspire young fans across our platforms. If you're a proactive self-starter with a love for children's media and fandoms, we want you to be part of our journey to redefine digital play!
Please note: This position is based in Copenhagen, Denmark (also open to Billund). Our flexible working model allows employees to work 2 days/week from home & 3 days in-office. Relocation support is not provided for this role.
Core Responsibilities
Supports the development and implementation of content strategies to drive engagement and retention on owned channels (kids.lego.com, LEGO Play app). This includes conducting desk research, staying updated on trends in experiences and the wider content and children’s media landscape, visualizing strategic recommendations, and bringing fresh ideas to the team.
Creates commissioning briefs and oversees content production for smaller projects, consolidating feedback from partners. Provides editorial feedback and strategic input based on a deep knowledge of current children’s media and content, child safety, legal, and brand guidelines.
Orchestrates collaboration with Marketing, External Communications, and Fan Creator teams to improve outreach of our content.
Monitors content performance metrics, gathers insights, and provides recommendations for optimizing owned channel content based on data-driven analysis.
Collaborates with digital product teams, ensuring frequent check-ins, promoting a one-team culture, spotting content test opportunities, and keeping the team updated with developments.
Helps maintain and implement promotional plans/editorial strategy for the owned digital channels.
Play your part in our team succeeding
The LEGO Group offers inspirational, creative and social digital experiences for children. We are looking for an Associate Content Strategist with a proactive approach, to support the development of new content strategies and formats that engage and retain young fans on our Owned platforms (kids.lego.com, LEGO Play app).
In the Content & Editorial team, we aim to build lasting connections with current and future LEGO fans by ideating, commissioning, creating and coordinating inspirational, audience-first, editorialised content. We are responsible for experiences that provide inspiration to LEGO fans of all ages and these experiences are imperative to the wider Digital Ecosystem that builds deeper consumer engagement and improves consumer lifetime value.
We want to be at the forefront of digital kids experiences in the world, and we have a strong portfolio that keeps evolving to ensure this. Our extraordinary LEGO content plays a key role in engaging and retaining kids on our platforms and you will work closely with Content Strategists and Senior Content Strategists to maintain and evolve our high editorial standards.
Do you have what it takes?
Experience in digital content and children's media; whether agency or production studio
Passion for children’s media, social content, and fandoms
Keeps a keen eye on trends, ready to translate these into new content ideas
Creates effective presentations to communicate strategic recommendations
High level of initiative, a proactive self-starter with a positive attitude, bringing new ideas and energy
Collaborative teammate who functions well in an international team that is constantly evolving
Patient and optimistic creative problem-solver
Verbal and written fluency in English, we see other language skills as a benefit and would love to hear about them
Nice to have
Personal or professional experience with fandom, fan communities, or fan art/UGC
Curiosity about using data and tools to visualise insights
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.