Content Marketing Program Manager

About us: 

Templafy is the leading AI-powered document generation platform for companies with a need to create accurate, compliant, and on-brand documents with maximum efficiency and ease. Accessible directly from applications like Microsoft Office, Google Workspace and Salesforce, Templafy is trusted by more than 800 industry leading enterprises, including KPMG, IKEA, and BDO. Our platform simplifies document workflows and eliminates the complexity and risk associated with the content creation process.

Founded in Copenhagen, Denmark, in 2014, Templafy’s success is built by our 60+ employee nationalities found at offices around the world. We believe that when people feel valued, heard, and empowered, they perform at their best—creating fulfillment for all. Our unique product and dedication to innovation, diversity, and excellence have raised over $200 million in funding from top investors like Insight Venture Partners, Seed Capital, Dawn Capital, Damgaard Company and Golub Capital.

Purpose of the role: 

The Content Marketing Program Manager ensures that Templafy’s content strategy directly supports pipeline generation by combining content strategy ownership with content project management. This role aligns cross-team content needs with demand generation priorities and ensures the efficient (i) request (ii) delivery and (iii) activation of high-quality content assets.

Who will you be working with: 

We are seeking a proactive and detail-oriented Content Marketing Program Manager for Demand Generation to join our marketing team at Templafy. You will join a friendly and proactive international marketing team of four, with three members based in Copenhagen and one in our NY office. The Manager, VP of Global Demand and Growth Marketing, is located in Copenhagen. You will operate as part of the Demand Generation team within the larger marketing team.

What we’re looking for:

We are seeking a proactive and detail-oriented Marketing Content Program Manager for Demand Generation to join our marketing team at Templafy. This role combines content strategy with content project management, ensuring that our content efforts are both impactful and efficiently executed. As the Marketing Content Program Manager, you will be responsible for developing the content calendar, coordinating content creation across multiple teams, and managing the processes that ensure timely delivery of high-quality assets.

You will act as the central liaison between the demand generation team, product marketing, and our creative team, ensuring that all content supports pipeline generation and aligns with our go-to-market strategies. This role requires a strong balance of strategic thinking, organizational skills, and the ability to translate content initiatives into measurable business outcomes. 

What you will do: 

Content Strategy & Planning

• Develop and manage a comprehensive content strategy and calendar for demand generation aligned with always-on, ABM, product and sales priorities.
• Help define key content themes, initiatives, and formats to support the buyer journey, together with the respective channel owners
• Partner with the creative team and product marketing to ensure consistency and alignment across channels and needs
• Ensure scalability and re-usability of content to maximize impact and reduce waste

Content Project Management & Operations

• Manage requests, prioritization, and execution of content requests from across the demand generation team.
• Develop strategies for integrating AI into workflows and processes
• Coordinate workflows between the demand generation team, creative team, product marketing and potentially agencies
• Support in the brief creation process and project manage the process from request through to activation, ensuring deadlines are met.
• Maintain visibility of the content pipeline and ensure smooth handoff of assets to relevant stakeholders.

Cross-Channel Content Activation

• Ensure content is effectively activated across the website, sales, digital channels, events, and campaigns.
• Support internal enablement by ensuring teams have easy access to content libraries and campaign materials.

Performance Measurement & Reporting

• Establish KPIs for content effectiveness and track performance across engagement, conversion, and pipeline contribution.
• Provide regular reporting on content performance, highlighting insights and actionable recommendations – particularly to the creative team.
• Continuously refine content strategy based on performance data and evolving business priorities.

KPIs

• Strategic impact: Content-influenced pipeline and revenue contribution; number of opportunities influenced by content.
• Operational efficiency: Percentage of content delivered on time; volume of content delivered per quarter vs. plan; reduction in content request bottlenecks.
• Engagement: content engagement and conversions across channels. Website traffic and SEO rankings for content
• Conversion: Content-driven MQLs and opportunities, lead-to-opportunity conversion rates from assets.

What we expect from you: 

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience in B2B SaaS marketing, with a focus on content strategy, demand generation, or project management.
• Strong project management skills with proven ability to coordinate multiple stakeholders and deliver projects on time.
• Excellent written and verbal communication skills
• Experience working with marketing platforms – examples include Salesforce, Pardot, DreamData, and advertising platforms such as LinkedIn and Google ads.
• Analytical mindset with the ability to translate performance data into actionable insights with proven experience.
• Strong attention to detail and ability to balance strategy with execution.

Employee Benefits:   

• Employee equity program   
• Private health insurance 
• Company lunch contribution  
• Phone and broadband covered by company  
• Centrally located office – easy access to public transportation 
• Company events and team activities 
• Calm and classpass apps 
• Flexible work environment 

At Templafy, we cultivate an office-first culture where talented individuals come together to spark innovation in an energizing and collaborative environment. Strong relationships and teamwork are at the core of everything we do, and our flat hierarchy ensures that great ideas can come from anyone, regardless of title or experience.

We prioritize work-life balance, offering various social events that foster connection and build a diverse, inclusive community. From celebrating milestones to participating in employee resource groups or enjoying lunch together, we create space for meaningful team bonding.

We're not just building a product; we’re shaping the future—and we’d love for you to be a part of this exciting journey with us.

Templafy is a workplace of belongingness. To us this means that you have a voice, you dare to speak up, and your voice is heard. We focus on offering an environment that allows all employees to feel that they belong regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or other status.