Digital Marketing Specialist

Job Summary

We are seeking a dynamic and results-oriented Digital Marketing Specialist to lead our online marketing efforts. The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns across various platforms. A strong understanding of automation tools and processes, including Zapier, is essential for this role.

Responsibilities

● Develop and implement comprehensive digital marketing strategies aligned with business objectives.

● Manage and optimize paid advertising campaigns on platforms like Facebook, Google Ads, and other relevant channels.

● Conduct market research and competitor analysis to identify opportunities and trends.

● Track and analyze campaign performance metrics to measure ROI and optimize strategies.

● Build and maintain strong relationships with clients and internal stakeholders.

● Oversee email marketing campaigns, content marketing initiatives, and social media management.

● Implement automation workflows using Zapier to streamline marketing processes and increase efficiency.

● Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

● Proven experience in digital marketing with a focus on paid advertising.

● Strong analytical skills and data-driven decision-making abilities.

● Expertise in using social media platforms for marketing purposes.

● Proficiency in using marketing automation tools and CRM systems.

● Experience with Zapier or similar automation platforms.

● Excellent project management and organizational skills.

● Strong communication and interpersonal skills.

Preferred Qualifications

● Experience in e-commerce or online retail.

● Knowledge of SEO and content marketing.

● Experience with Google Analytics and other analytics tools.