Short-Form Content Strategist (Remote)

Job summary

This role focuses on the strategy, optimization, and performance of short-form content across platforms like Reels, TikTok, and Shorts. The primary objective is to enhance reach, maintain engagement, and utilize performance data to inform creative direction.

Qualifications

• Proven experience in growing short-form audiences with measurable results.
• Strong knowledge of poker and audience psychology.
• Familiarity with short-form performance metrics.
• Ability to provide detailed briefs to editors and creatives on content structure.
• Experience in analyzing and interpreting performance data.

Responsibilities

• Lead the structural direction of all short-form content, guiding editors and creatives on key elements such as hooks and pacing.
• Utilize poker knowledge to select and structure content that resonates with viewers.
• Develop and standardize repeatable content formats based on performance data.
• Conduct weekly reviews of published content, analyzing metrics like reach and engagement.
• Identify high-performing organic content and collaborate with marketing teams for potential boosts.
• Stay updated on platform algorithm changes and competitor strategies, sharing insights with the team.

Skills

• Strong analytical skills to interpret performance data.
• Excellent communication skills for briefing and feedback.
• Ability to work independently as a senior contributor.

Education

• Relevant experience in content strategy or a related field is preferred.

Tools

• Familiarity with social media platforms and content creation tools is beneficial.