Senior Brand Copywriter (Marketing, Copenhagen)

Job summary

This role involves shaping the voice and narrative of a global brand through strategic copywriting and creative leadership. The position focuses on driving conceptual copy for integrated campaigns and ensuring consistency in brand messaging across various channels.

Qualifications

• Extensive experience in brand copywriting, preferably from agencies or global brands.
• Proven ability to define and scale tone of voice across multiple markets.
• Strong conceptual and strategic thinking skills combined with excellent writing abilities.
• Experience collaborating with multidisciplinary teams, including art directors.
• Fluent communication skills in English, both written and verbal.

Responsibilities

• Lead the development of conceptual copy and creative ideas for global brand campaigns.
• Define and maintain the brand's global tone of voice and messaging frameworks.
• Implement new communication standards across various channels.
• Guide and elevate copy quality across teams without writing every asset personally.
• Collaborate with creative, brand, PR, retail, and production teams to ensure alignment.

Skills

• Strong strategic thinking and creative ideation capabilities.
• Ability to influence senior stakeholders through ideas and collaboration.
• Ownership of projects with a willingness to test and adapt strategies.

Education

• Relevant degree in marketing, communications, or a related field is preferred.

Tools

• Familiarity with creative and marketing tools used in brand communication is beneficial.