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Franchise Manager Norway and Iceland

PepsiCo

📍Copenhagen, Capital Region
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Posted on: October 22, 2025

Overview

Lead PepsiCo’s commercial agenda in Norway and Iceland with P&L responsibility for transformation volume growth, market share & system net revenue / profit of all PepsiCo’s Beverage trademarks, while also developing the future strategy for Cola and New Platforms growth. Success is delivered through strong bottler relationship, great commercial savviness, commercial talent development and building and implementing successful long term strategies. And by utilizing the strength of the PepsiCo network either within the Market Unit, Business Unit or broader through e.g. International Beverages matrix teams. The candidate will be responsible for wiring with the bottler’s senior sales and commercial leadership team. 


Responsibilities

Be the beverage strategist: 

  • Lead the development of the franchise beverages sales strategic agenda via Annual Operating Planning (AOP) and long-range planning (3yr Joint Business Plans). In addition, build the future strategy for Cola category growth. 

  • Ensure all key marketing initiatives, are fully supported in the sales plans by appropriate distribution footprint, pack, price and promotion initiatives. 

  • Collaborate with broader Business Unit and International Beverage teams to drive strategic priorities. E.g. Away From Home channel expansion strategies.  

Ensure performance via execution & tracking: 

  • Prepare senior management reports and communications on performance tracking, drivers, plus risks & opportunities to support input to the Finance reporting calendar 

  • Provide input to Finance for the monthly/quarterly sales forecast. And brand, channel & pack inputs to develop the Finance AOP. 

 
Build win-win solutioning and strong relationships: 

  • Own and drive strong relationships across the bottler’s senior sales & commercial leadership team enabled via the execution of a clear wiring plan. 

  • Set the sales agenda with strong relationships and the interface is working effectively. Assist appropriately. appropriate. 

 
Act as capability champion:  

  • Work with bottlers to identify commercial capability gaps and agree on action plans 

  • Strategic mindset to develop and align future growth strategies 

  • Lead and develop Franchise talent  


Qualifications

Overall: 

  • Commercially astute, growth-oriented professional with exceptional relationship building skills to drive transformative growth 

  • +5 years’ leading edge FMCG experience  

  • Strategic mindset, demonstrated in projects and previous roles 

 

Interpersonal skills & Mindset 

  • Change agent with positive, can-do mindset with belief in ‘what’s possible’ to drive transformative growth 

  • Exceptional relationship building, listening & influencing skills, actively seeking & understanding inputs of others to drive progress.  

  • High level of cultural awareness and ability to adapt to different cultural context.  

Commercial 

  • Strong commercial / business development experience 

  • Proven negotiation skills & experience in delivering in complex environment.  

  • Beverages and Franchise experience a strong bonus 

Strategic / Financial 

  • Strong strategic thinking skills and analytical skills.  Rigorous with strong attention to detail.  

  • Financial literacy and acumen 

  • Strong communication and presentation skills to be able to distil complex data and project plans into clear actionable recommendations for senior management and stakeholders. 

Leadership 

  • Ability to lead, coach, develop and influence direct reports, cross-functional peers and 3rd parties. 

🤝

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