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Senior Specialist, Consumer Insights - Brand Insights

Pandora

📍Copenhagen, Capital Region
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Posted on: October 13, 2025

Consumer Insights Senior Specialist – Brand Insights   

Role Overview 

Are you passionate about bridging consumer insights to brand strategy? As Consumer Insights Senior Specialist, specialized on Brand Insights, you will play a key role in informing strategic positioning, validating brand collaborations, and supporting creative development. You will help ensure that Pandora’s brand resonates across markets and touchpoints by delivering insights that guide campaign development, celebrity partnerships. This role supports the development of compelling brand narratives and creative strategies that connect with consumers and drive brand equity. 

  

Key Responsibilities 

  • Strategic Positioning Support: Deliver insights to guide brand positioning and campaign idea development. 

  • Collaboration & Celebrity Strategy Validation: Evaluate consumer resonance with brand collaborations and celebrity partnerships. 

  • Content Strategy & Creative Briefing: Inform content development and creative direction through consumer insight. 

  • Insight Integration: Collaborate with Brand Strategy and Creative teams to embed insights into brand-building initiatives. 

 

Qualifications 

  • 6-9 years of experience in brand insights, strategic marketing, or consumer research. 

  • Experience in brand positioning, and creative briefings. 

  • Strong understanding of cultural and market nuances across geographies. 

  • Excellent storytelling and presentation skills, with the ability to translate insights into strategic recommendations. 

  • Proficiency in English (written and spoken); familiarity with Excel, PowerPoint, and data visualization tools. 

  • Degree in Marketing, Communications, Psychology, or a related field. 

  

Personal Competencies 

  • Strategic and creative thinker with a passion for brand building. 

  • Curious and culturally attuned, with a strong sense of consumer trends. 

  • Collaborative and confident working across creative and strategic functions. 

  • Comfortable navigating a fast-paced, dynamic environment. 

  

  

Additional information  

  • Global Career Band 5A 

  • Application deadline:  October 30, 2025 

  

Did we get your attention?  
If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!  

  

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible.  

  

You can also read more about Pandora on our corporate site www.pandoragroup.com 

  

Icing on the cake   

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.  

  

About Pandora  
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.  
 
 

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.  
 
 

Recognised by the Financial Times as one of Europe’s Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace. We believe that reflecting the diversity of society in how we engage with our customers is essential to fulfilling our purpose: to give a voice to people’s loves. We are dedicated to nurturing a culture where everyone feels respected, valued, and empowered to thrive.  

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