Manager, Influencer & Talent

Manager, Influencer Marketing & Talent

Pandora is strengthening its global advocacy and influencer ecosystem to drive brand heat, desirability, and cultural relevance at scale. You will play a critical role in shaping and delivering global influencer strategies that inspire local markets and elevate Pandora’s presence across social and cultural touchpoints.

This role is suited to an experienced influencer professional with a strong understanding of the global social and creator landscape, with the ability to plan and measure impact-driven campaigns, and a passion for building meaningful partnerships within affordable luxury, lifestyle, fashion, beauty, or jewellery.

Your Role

The Manager Influencer & Talent will lead global strategic planning, guidance, creative campaign and storytelling of influencer and talent projects as optimization of local influencer initiatives across markets. You will work closely with local clusters to adapt global frameworks into locally resonant influencer campaigns, ensuring consistency, effectiveness, and strong brand expression creating a key balance between 360 global activations and always on creator storytelling.

You will collaborate cross-functionally with Global Social and Press teams to deliver integrated, social-first influencer activations across campaigns, events, and always-on program balancing creativity with data-driven decision-making for best-in-class talent presence and winning position on talent amongst industry competitors.

Key Responsibilities

Global Influencer Strategy & Campaign Planning

• Lead the strategic planning of global influencer and talent initiatives, driving reach, amplification, and brand heat through both paid and organic partnerships.
• Develop clear global guidelines, frameworks, and best practices that enable local markets to execute impactful influencer campaigns.
• Ensure influencer strategies align with Pandora’s brand, creative direction, and social-first ambition.

Market Enablement & Local Collaboration

• Partner closely with local influencer teams to support the adaptation of global strategies for local relevance and cultural nuance.
• Function as a trusted advisor to markets, providing both strategic and creative input, performance insights, and optimisation recommendations.

Campaign Execution, Measurement & Optimisation

• Oversee influencer campaign planning from briefing through execution and reporting, ensuring clarity of objectives and KPIs.
• Apply a data-driven approach to evaluate performance, identify top-performing content, and extract learnings to inform future activations.
• Track global results and surface insights that demonstrate impact across reach, engagement, and brand desirability.

Always-On Seeding & Cultural Relevance

• Support always-on product seeding strategies informed by cultural, social, and key social trends.
• Identify high-performing creator content and results from markets for global social amplification, including UGC usage.

Press, Events & 360° Planning

• Collaborate closely with Press teams on integrated 360° planning for events, campaign launches, announcements, and cultural moments, travel will be an expected part of 360 events.
• Support talent strategy for key global brand moments, ensuring influencer and press efforts align and mutually reinforcing.

What You Will Bring

• Minimum years of experience in influencer marketing, talent partnerships, or advocacy within affordable luxury, fashion, beauty, lifestyle, or jewellery.
• Key international relationship within the talent and agency landscape.
• Proven history of creating, managing, and measuring global influencer campaigns.
• Strong understanding of the social and influencer ecosystem, including platform dynamics, creator trends, and paid vs. organic approaches.
• Demonstrated experience working with global and local teams to adapt strategies at scale.
• Excellent analytical skills with the ability to turn data into actionable insights.
• Established influencer and agency network, with a powerful sense of cultural relevance and brand fit.
• Strong stakeholder management skills and the ability to collaborate across functions in a global organisation.
• Highly organised, proactive, and comfortable operating in a fast-paced environment.

About Pandora

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.