Digital Engagement Manager

As Digital Engagement Manager, you will ensure that Palsgaard engages customers effectively across digital channels by turning strategy into impactful digital touchpoints that drive brand awareness, lead generation, and customer loyalty.

You will be part of the Commercial Development & Marketing team based out of Juelsminde with the possibility to work from home some of the time. You will report directly to the Commercial Development & Marketing Director, Morten Gleerup.

Your key responsibility areas include:

·         Owning and developing digital channels, campaigns, and assets.

·         Driving marketing automation and digital lead generation.

·         Aligning digital initiatives with commercial priorities through aligned annual wheels globally and in each region.

·         Developing and executing global and regional digital campaigns in close collaboration with regional teams.

·         Monitoring funnel performance, lead scoring, and campaign effectiveness.

·         Producing digital content together with Product Management and Activation teams.

·         Running digital projects, including development and implementation of new commerce platform.

·         Maintaining and developing digital channels across markets.

·         Tracking and reporting performance across digital channels and initiatives.

Key deliverables:

·         Global campaign reports

·         Lead generation and funnel performance metrics

·         A structured and up-to-date digital asset library

You will work closely with Marketing and Customer Excellence to improve the overall digital experience and support sales teams across regions.

What do you need to apply:

We are looking for a digitally strong and execution-focused profile with both strategic understanding and hands-on capabilities. You have several years of experience working with digital development in an international BtB organisation and/or digital agency.

Professional and technical skills:

·         Proven digital marketing experience (marketing automation, web, e-commerce, social media, GenAI, etc.)

·         Experience with digital lead generation and funnel management

·         Familiarity with CRM integration and automation tools

·         Strong content and campaign management skills

·         Strong execution skills and tactical planning capabilities

·         Strong written and spoken English

Personal capabilities:

·         Innovative and curious mindset

·         Structured and self-driven approach to work

·         Collaborative, communicative, and helpful team player

·         Ability to simplify and communicate digital metrics clearly to stakeholders

What do we offer you:

·         A key role in strengthening a global digital presence in a forward-looking organization.

·         A job in an expanding company combining technical knowledge with practical value generation.

·         A job in an international environment with clients, partners, and colleagues all over the world.

·         A job in a market-leading company with high ESG standards.

·         A job with profit sharing through an extra pension scheme.

·         A job with unique working conditions, including one extra week of holiday (7th week), health insurance, and possibilities for further career development etc.

Want to apply or know more:

If you are passionate about digital engagement and want to make a real impact on how customers experience Palsgaard across digital channels, we would love to hear from you.

Applications are reviewed on a continuous basis, and we close the job opening once the right candidate has been found. If you would like to know more about the position, you are welcome to contact Commercial Development & Marketing Director, Morten Gleerup, via mail: mgl@palsgaard.com