Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they continue to grow, they are looking for a CRM Manager to focus on the Danish / Swedish speaking market, creating localized and effective campaigns that drive results across both casino and sportsbook verticals. The selected candidate can be located either in Copenghen (Denmark) or Oeiras (Portugal) offices.
Tasks
- Develop and execute targeted CRM campaigns to boost retention, reactivation, and player lifetime value in the Danish/Swedish market across both casino and sportsbook.
- Plan and manage lifecycle, promotional, and engagement campaigns tailored to casino and sportsbook players.
- Ensure all campaigns comply with Danish regulatory requirements, maintaining best practices in responsible gaming.
- Analyze customer behavior and campaign performance to optimize future strategies for both casino and sportsbook audiences.
- Use leading CRM tools to manage personalization, segmentation, and automation of campaigns, ensuring effective engagement in both verticals.
- Collaborate with data teams to ensure data-driven decision-making and actionable insights tailored to casino and sportsbook player behavior.
- Work closely with product and marketing teams to ensure a seamless player journey and consistent messaging across casino and sportsbook.
- Monitor regional trends, player feedback, and competitor activity in both casino and sportsbook to adapt and improve campaigns.
Requirements
- Experience working with the Danish/Swedish gaming market and familiarity with licensing requirements.
- 3+ years of experience in a CRM role within the iGaming industry.
- Hands-on experience with CRM systems like Optimove, Symplify, Salesforce Marketing Cloud, or similar platforms.
- A solid understanding of customer segmentation, campaign performance analysis, and retention strategies.
- Experience working with both casino and sportsbook products is a strong advantage.
- Strong organizational skills and the ability to multitask in a fast-paced environment.
- A proactive and collaborative attitude, with an eagerness to learn and grow within the role.
- Proficient communication skills in English as well as Danish /Swedish
