Head of Category, Wellness in Matas Group

Build the future of Wellness in the Nordics
Matas has transformed from Denmark’s leading Health & Beauty destination into a Nordic omnichannel powerhouse operating across four markets and two banners. Our purpose is …for beautiful lives, and our ambition is bold: Win the Nordics by becoming the #1 retailer across markets, channels, and core categories.

Wellness is not just a category. It is a strategic growth engine. Consumer demand for healthier, more balanced lives is accelerating — and we intend to lead that movement.

We are now looking for a commercially sharp, AI-forward and growth-obsessed Head of Category, Wellness to shape the next chapter of our Nordic Wellness journey.

This is a role for a leader who doesn’t just manage a category — but builds it, delivering exceptional experiences for our 6M+ customers across the Nordics.

Your impact
As Head of Category, Wellness, you will define the future of Wellness across Matas (DK) and KICKS (SE, NO, FI). You will own the P&L, set the strategic direction, negotiate with our suppliers and drive commercial performance across markets and channels — physical and digital.

You will report to the Senior Vice President of Health, Wellness & New Business and lead a team of Category Managers & New Brand Acquisition Managers based in Denmark. You will work cross-functionally with Pricing, Space, Own Brand, E-commerce, Stores, Business Development, Activation, Marketing, and Supply Chain.

Success in this role requires strong leadership, commercial understanding, influence, speed, a data-driven mindset and the ability to mobilise teams.

What you will drive

Category growth & strategic direction

• Define and execute a bold, data-driven Nordic Wellness strategy across markets and channels.
• Identify new growth platforms and emerging trends to continuously evolve the Wellness proposition.
• Own and deliver the category P&L — driving sustainable revenue growth and strong margins. Challenge the status quo and rethink how Wellness is presented, activated and experienced across omnichannel touchpoints.
• Co-develop and accelerate the Own Brand pipeline in close collaboration with In-House Brands.

Supplier strategy & value creation

• Build strategic supplier partnerships and lead fact-based negotiations that strengthen margins, secure best-in-class terms and unlock joint growth opportunities across the Nordics.

Nordic expansion

• Lead the Nordic rollout of Wellness in KICKS across SE, NO and FI.

Smarter ways of working powered by AI

• Elevate how we work — not just what we deliver. Leverage AI to elevate the customer offering and embed data-driven decision-making across the team.
• Simplify and optimise category processes to increase speed and execution power.
• Drive the use of AI tools within the category team to improve productivity, scenario planning and supplier negotiations.

Leadership & culture

• Lead, coach and develop a high-performing category team.
• Foster ownership and engagement while championing our values: Results, Relations & You.

Your profile
You are commercially sharp, strategically strong and comfortable making bold decisions backed by data.

• 7+ years of commercial experience from retail or supplier side, managing large multi-million P&Ls with ambitious growth targets.
• A strong consumer centric mindset
• An inspiring, strong leader with experience building and developing high-performing teams.
• Proven track record in strategy execution and negotiations
• Strong AI and analytical capabilities — you understand how to apply AI tools to commercial decision-making and performance tracking.
• Strong stakeholder management skills — able to influence across functions and markets.
• Experience working across Nordic markets is a strong advantage.
• Able to work from Matas HQ in Allerød at least three days per week.

What’s in it for You?
At Matas Group, we exist …for beautiful lives — and that includes yours.

We combine high ambition with strong collaboration. We challenge each other. We support each other. We win together.

You will join a company in transformation, where AI, omnichannel excellence and category leadership are at the core of our growth strategy.

We offer:

• Flexible working hours and hybrid working options (Allerød, Købmagergade, Stockholm)
• A culture that values curiosity, ownership and bold thinking
• Strong opportunities for professional and personal development
• The opportunity to build one of the Nordics’ most exciting Wellness platforms

If you would like to learn more, please contact Klara de Baracé at kdb@matas.dk

If this sounds like your next challenge, send your CV via “Apply.”

We look forward to hearing from you.