Posted on: March 17, 2026
💰 Salary: USD $2,700 - 3,400 + Health Insurance Bonus (~USD $100/month)
📅 Schedule: Monday–Friday | 8 AM–5 PM EST (U.S. Eastern Time)
🏝️ PTO: 10 days per year (accrual basis) | 🇺🇸 U.S. Holidays Off
💵 Payments: Bi-weekly
Latino Legends is partnering with a fast-growing, U.S.-based real estate investment firm managing a diverse portfolio of residential and commercial properties across multiple states.
The company operates with an AI-first mindset, leveraging automation, data intelligence, and modern technology to drive operational excellence, scalability, and long-term sustainability. Efficiency is not optional — it is embedded into how the organization works and grows.
The firm is building a lean, high-performing team focused on optimizing operations, improving decision-making through data, and scaling marketing systems that consistently generate qualified leads and maximize property performance.
The company is seeking a Growth Marketing Lead with a strong foundation in marketing leadership who can combine strategic thinking, operational precision, and modern AI tools to drive marketing performance.
This role will be responsible for building and optimizing scalable marketing systems that support property occupancy, investor engagement, and long-term portfolio growth.
The ideal candidate understands both growth marketing and operational execution, and is comfortable leveraging AI tools, automation platforms, and data analytics to streamline workflows, enhance reporting, improve campaign performance, and drive measurable results.
This is a hands-on leadership role within a technology-forward real estate organization.
Develop and execute a comprehensive marketing strategy aligned with the firm’s investment and portfolio growth goals
Identify and implement scalable lead generation strategies for property acquisition, investors, and tenants
Create and manage marketing funnels that support property occupancy and new investment opportunities
Analyze market trends and competitive positioning to identify new growth opportunities
Oversee multi-channel digital marketing initiatives including:
Paid media (Google Ads, Meta, LinkedIn)
SEO and organic growth
Email marketing and automation
Website optimization and conversion rate improvements
Content marketing and thought leadership
Monitor and optimize key performance metrics including lead quality, CPL, CAC, and ROI
Implement data-driven testing frameworks to continuously improve marketing performance
Integrate AI-powered tools and automation platforms into marketing workflows to increase efficiency and output
Utilize AI tools for:
Content generation and optimization
Campaign analysis and reporting
Lead scoring and segmentation
Marketing automation workflows
Improve reporting systems and dashboards to provide leadership with clear insights into marketing performance and pipeline impact
Develop marketing strategies that maximize property visibility, leasing velocity, and occupancy rates
Ensure property listings, marketing materials, and digital assets meet high-quality brand standards
Optimize listing distribution across real estate platforms and digital channels
Strengthen brand presence within the real estate investment and property management space
Ensure consistent messaging across digital channels, marketing materials, and investor communications
Support content initiatives that position the company as a forward-thinking real estate operator leveraging technology and data
Build and maintain marketing dashboards and analytics frameworks
Track marketing attribution, campaign performance, and revenue contribution
Deliver actionable insights and recommendations to leadership based on marketing data
Collaborate with internal teams and external partners including:
Designers
Content creators
Digital marketing specialists
Agencies
Manage vendor relationships and ensure marketing initiatives are delivered efficiently and on budget
This role is designed for a builder and proactive problem solver, not a task executor.
The Marketing Director will take full ownership of marketing performance and continuously identify opportunities to improve systems, campaigns, and processes.
Success in this role requires the ability to:
Anticipate marketing and operational challenges before they impact performance
Proactively identify inefficiencies and implement scalable solutions
Continuously test new strategies, channels, and tools to improve results
Operate with a high level of autonomy and accountability
Bring ideas, insights, and recommendations to leadership — not just reports
Build systems that reduce manual work and increase marketing output
We are looking for someone who enjoys building and optimizing systems, not simply maintaining existing processes.
You should be someone who:
Sees gaps and immediately begins thinking about solutions
Looks for ways to automate, simplify, and improve workflows
Takes initiative without waiting for detailed instructions
Treats the business as if it were your own
Is comfortable experimenting, testing ideas, and learning quickly
Because the company operates with an AI-first mindset, we value professionals who are curious about new tools and continuously explore ways to work smarter.
Ideal candidates regularly experiment with:
AI productivity tools
Marketing automation platforms
Data analytics tools
Workflow optimization technologies
You don’t need to know every tool — but you should be excited about learning and implementing them.
5+ years of marketing experience, including senior leadership responsibilities
Familiarity with AI tools and automation platforms
Proven experience managing multi-channel digital marketing campaigns
Strong understanding of performance marketing and lead generation
Experience using analytics and marketing automation tools
Comfortable working in technology-driven and data-focused environments
Excellent project management and communication skills
Experience in real estate, property management, proptech, or real estate investment
Experience working in fast-growing or startup environments
Experience managing remote or distributed teams
The ideal candidate:
Has a strong bias toward action
Naturally identifies opportunities for improvement
Is comfortable making decisions with incomplete information
Takes ownership of outcomes, not just tasks
Thinks in terms of systems, scalability, and efficiency
Thrives in a fast-paced, high-performance environment
What Success Looks Like in the First 90 Days
Develop a clear understanding of the company’s marketing funnel and lead sources
Identify opportunities to improve lead generation, marketing automation, and reporting
Implement at least 2–3 measurable improvements to existing marketing systems
Establish clear dashboards and reporting frameworks
Begin testing new marketing channels or campaign optimizations
Introduce efficiency improvements using AI or automation tools
The opportunity to work with a technology-driven real estate investment firm
A fully remote, high-impact leadership role in a growing organization
Direct exposure to U.S. leadership and real estate investment operations
A stable, long-term remote opportunity with consistent hours
A collaborative environment where leadership genuinely wants to see team members grow