Paid Social Media Specialist (Maternity Cover – Remote or Freelance)

Are you passionate about paid social media advertising and digital marketing? Do you combine analytical thinking with creative execution? Whether you're a freelancer, remote worker, or looking for a fixed-term contract – this could be your next opportunity to team up with a global brand on a mission to grow.

Welcome to hummel

At hummel, we strive to be a progressive, innovative, and data-driven brand that attracts talent from all over the world. With deep roots in sportswear and fashion, we are proud of our heritage and driven by a desire to challenge conventions, grow our brand, and make an impact.

“We are in an exciting growth phase where paid social media plays a crucial role in reaching our audiences. We’re looking for a strategic and data-driven Paid Social Media Specialist to help us create and optimize high-performing campaigns across platforms,”
– Morten Lund, Director, Global Marketing

About the Role

As our Paid Social Media Specialist, you’ll manage and optimize paid social campaigns across multiple channels. You’ll collaborate with both our in-house team and external partners to deliver measurable results and help scale our digital presence.

Key Responsibilities:

Campaign Execution & Optimization: Plan, execute, and scale paid campaigns across Facebook, Instagram, LinkedIn, TikTok, and more.

Performance Reporting: Track key metrics (CTR, ROAS, CPC, conversions) and deliver actionable insights to improve performance.

Budget Management: Ensure optimal use of media spend to deliver maximum ROI.

A/B Testing: Continuously test creatives, copy, and targeting to refine campaigns.

Collaboration: Work with creative, content, and marketing teams to align paid efforts with broader brand strategies.

Market Trends: Stay current on algorithm updates, platform innovations, and emerging tools.

What We’re Looking For

Whether you’re applying as a freelancer, a remote contractor, or for a temporary employment arrangement, we’re looking for someone who brings:

2–3+ years of experience in paid social campaign management.

Analytical thinking to interpret performance data and adjust strategies.

Creativity and a sharp eye for ad formats that perform.

Project management skills to run multiple campaigns efficiently.

Strong communication, written and verbal, for team collaboration.

Hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and similar tools.

A proactive mindset with the ability to work independently.

Work Where You Are

This position is open to remote candidates and freelancers from anywhere in the world. We value flexibility and results over location, and we welcome applications from international professionals with a strong digital marketing background.

If you're based near Aarhus and prefer working onsite, you’re welcome to join our team at our headquarters at Balticagade 20, 8000 Aarhus C.

We offer: 

A good workplace where development and relationships are in focus. We work across departments, creating a unique atmosphere where everyone greets each other and has good dialogue.

Flexible working conditions, with the possibility of engaging in 1 hour of sports during work hours.

A good canteen arrangement with a delicious lunch and fruit scheme.

A staff association “hummelbien,” which helps strengthen team spirit with company parties, Christmas lunches, excursions, cultural activities, etc.

Interested in joining our team?

The application deadline is May 31, 2025, but if the right player signs up for the team sooner, we are ready to move forward in the process. This means the job posting may be removed before the announced deadline in some cases.

If the above sounds like something for you, send your application via the link below today. 

We look forward to hearing from you!