Senior Business Development Manager Retail Media (all genders)

The Role (What’s in the Box)

As the Senior Business Development Retail Media Manager, you will be part of the Nordics Marketing Team based at our Nordic head office in Island Brygge, Copenhagen, playing a pivotal role in monetising HelloFresh’s physical and digital advertising space across the Nordic region: Denmark, Sweden, and Norway.

Your focus will be on building strategic partnerships, driving revenue from suppliers, working collaboratively with global and local Retail Media, Procurement, Partnerships and Marketing teams and owning the relationship with key agencies and advertisers. By driving growth and enabling innovation in your market, this role will position HelloFresh as a leader in Retail Media Networks (RMNs).

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What You’ll Do (The Recipe)

• Drive proactive business development: Lead high-volume cold outreach and prospecting to identify new brand and agency partners across the Nordic market. You are responsible for building and maintaining a robust sales pipeline from scratch.

• Develop and nurture strategic partnerships: Build and manage relationships with C-level executives at large advertisers and media agencies. You will create tailored retail media Joint Business Plans (JBPs) that secure long-term media investment.

• Pipeline and CRM Management: Maintain rigorous standards for pipeline hygiene. Use CRM tools such as HubSpot to track outreach, manage lead stages, and provide accurate revenue forecasting.

• Create compelling value propositions: Develop data-backed solutions and pitch decks that maximise advertiser ROI while delivering mutual commercial success.

• Collaborate regionally and globally: Directly report into the Global Retail Media team in Amsterdam while working daily with the local Growth Partnerships team in Copenhagen to identify synergies and maximise market presence.

• Collaborate cross-functionally: Work closely with internal teams, including procurement, growth partnerships, and RM sales teams from other HelloFresh markets, to design and execute effective go-to-market strategies.

• Analyse and leverage data: Monitor market trends, analyze performance dashboards, and turn data from campaign performance into strategic recommendations that drive better performance.

• Represent the organization: Act as a brand ambassador at conferences, industry events, and client meetings, showcasing the company’s retail media capabilities and expand our network with large advertisers and media agencies.

What You’ll Bring (Your Ingredients)

• Strategic and analytical: Able to think long-term and skilled at leveraging data and market insights to drive informed decision-making.

• A relationship builder: Experienced in building and maintaining trust with C-level stakeholders across global markets.

• Results-oriented: Demonstrated ability to achieve targets and contribute to organizational growth.

• Pipeline-focused: Skilled at building and maintaining robust pipelines to ensure long-term success.

• A self-starter with a bias for action.

• A clear communicator: Exceptional verbal and written communication skills in English, able to articulate complex ideas effectively.

• Adaptable and resilient: Thrives in a fast-paced, evolving environment with a focus on continuous improvement.

• A collaborative team player: Collaborative in nature, with experience working across international and multicultural teams.

• Curious: Constantly looking for news, updates and trends within the (Retail) Media and Advertising industries.

You Have…

• Extensive experience (5+ years preferred) in business development, advertising sales, or strategic partnerships: Ideally within Retail Media Networks, e-commerce, or related industries.

• Proven track record in strategic partnerships: Demonstrated ability to drive significant revenue growth.

• Deep industry knowledge: Strong understanding of the retail media and/or advertising landscape, including advertising sales cycles, media planning, campaign success metrics, and the evolving needs of large (FMCG/CPG) advertisers and media agencies.

• A strong Nordic professional network: An extensive, active list of contacts within the Sweden, Denmark, and Norway markets, specifically covering FMCG/CPG brands and media agencies.

• Strong analytical skills to interpret (trend) reports, post campaign analysis and dashboards, to extrapolate insights and next steps.

• CRM proficiency: Proven success building and managing pipelines in tools like HubSpot.

• A bachelor’s degree in business, marketing, or a related field: Advanced degrees or certifications are a plus.

Nice-to-Have

• Experience in eCommerce (CPG/FMCG), Digital Advertising, Retail Media and/or subscription business models.

• Extensive knowledge of the evolving retail media landscape.

What We Offer (The Toppings)

• HelloFresh Discounts – Enjoy 65% off your HelloFresh Meal Box and 40% off Factor_ subscriptions.

• Learning and Development – Make the most of a dedicated Learning & Development budget and the HelloMint mentorship program.

• Leave – 25 days of paid vacation per year, plus 1 additional day for every year of tenure at HelloFresh. Paid leave also provided for your child’s first sick day.

• Parent Benefits – Benefit from a Parental Leave policy supporting your family needs.

• Compensation and Perks – Includes a 5% company-paid pension and insurance package.

• Health – Access to Spill online therapy, available within 24 hours of request.

• Daily Comforts – Office perks include drinks and snacks, subsidized catered lunches, and breakfast every Friday.

• Fitness and Well-being – Discounts at SATS and Beat-Riders gyms, plus access to sports and exercise clubs.

Are You the Missing Ingredient?

If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.