The Role (What’s in the Box)
As Influencer Marketing Manager for HelloFresh in the Nordics, you will be an integral part of executing our influencer and podcast strategy.
This role is an excellent opportunity for someone who is commercially minded and has good experience managing complex marketing campaigns. Additionally, someone who is adept at building and maintaining long-lasting relationships with creators, talent managers and agencies will thrive in this role.
You will be responsible for acquiring new customers by managing campaigns with micro, mid and macro content creators across the Nordics. You will be using your vast knowledge of the influencer and podcaster landscape, campaign performance and customer insights to acquire new customers as well as grow top of mind awareness for HelloFresh’s brand and products.
You will be based out of our Nordic head office in Island Brygge, Copenhagen and report to the Associate Director of Growth Partnerships, Nordics as well as work closely with our Senior Influencer Marketing Manager.
What You’ll Do (The Recipe)
- Be hands-on and manage influencer and podcaster performance campaigns from beginning to end, which includes:
- Identify, select, and reach out to suitable talents
- Negotiate and maintain long term collaborations with influencers and talent managers
- Create briefs, approve content, and set up a clear activation plan
- Negotiate deals with large agencies and celebrities
- Analyse campaign performance to innovate and optimise our channel approach
- Co-own our influencer and podcast marketing budget, forecasting spend and smartly allocating across talents, campaigns and platforms
- Be a key point of contact and manager of our agencies focused on new customer acquisition
- Lead A/B testing initiatives for the influencer channel and actively investigate and identify high potential opportunities
- Observe and analyze industry trends to inform our influencer channel strategy
- Take a strategic and analytical approach to manage the channel to meet reach, conversion, ROI and budget goals
What You’ll Bring (Your Ingredients)
- At least 3+ years of experience within growth marketing with good understanding of driving results through talent collaborations
- Understanding of the content creator marketing landscape, including recent industry trends and knowledge of the Nordic celebrity, influencer and podcast scene
- A very strong analytical thinker who can derive actionable conclusions from diverse data sets
- Proven project management skills and the ability to juggle multiple priorities with a persistence and bias to action
- Fluency in English and proficiency in 1 Nordic language (Swedish, Danish, Norwegian) is a plus
- A strong communicator who knows how to connect easily with different types of stakeholders
- A team-player, who gets the best out of his/her team and stakeholder group
- Experience in other performance marketing channels is a plus
What We Offer (Our Secret Sauce)
- A meaningful impact on the top- and bottom-line of HelloFresh Nordics
- Learning and development opportunities plus the opportunity to request training specifically for your role and career with us
- Freedom of idea and initiative, execution and implementation of your own ideas
- The opportunity to engage and collaborate with colleagues across the globe
- A significant discount on your weekly HelloFresh box
- Mental health support through online subscriptions
- Monthly pension scheme including health insurance benefits
- A diverse and vibrant international environment of 35+ different nationalities
- Subsidized healthy lunches
- Additional perks: Discounts for our neighboring gyms, company events and parties, fruit & snacks in the office and free Friday bar
Are You Up for a Challenge?
Apply with your CV (In English please).
If we see a match, you’ll have a call with one of our recruiters to share more about what you can bring to the team.
Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job.
We will be conducting interviews on an ongoing basis and will close down the position once the successful candidate has been found.
