Senior Researcher

Are you an experienced qualitative insights professional wanting to help global brands utilize qualitative insights? And do you want to join a team of Insights experts?

Then our job as Senior Researcher in GetWhy might be for you. This is a foundational, research-driven role, grounded in qualitative excellence. You’ll act as a trusted advisor to senior stakeholders, shaping insight agendas, piloting new approaches, and helping clients embed AI-powered qualitative research into how they make decisions year-round.

Who are we?

GetWhy is the end-to-end AI powered human insights platform, with the mission to bring companies and customers closer together and root empathy into the decision-making process.

We’re a global insights provider that, with empathy at our core, redefines the boundaries of qualitative research and emphasizes the value of being truly consumer-centric.

For the past decade, we’ve strived to put more empathy into the world by bridging the gap between companies and consumers, to create a better understanding and cater to human experiences on a global scale.

More than that, GetWhy is a dynamic scale-up with a can-do attitude, located in a modern environment in Nordhavn, and rapidly growing to meet the demands of our international pool of clients such as Heineken, Coca-Cola, Nike etc.

To fuel our journey, we raised a $34.5m Series A investment from PeakSpan Capital in 2024 with additional $15M in 2025, the largest round outside Life Science in Denmark and raised an additional $8.45m from CIBC Innovation Banking.

What does the work consist of?

We are looking for a Senior/Lead Researcher who has an expert grasp of qualitative research design, analysis, reporting, and executive level presentation and storytelling. This individual will advise and deliver to Insights and Marketing teams in some of the biggest consumer brands in the world.

Your responsibilities will be:

• Do Qual Insights advisory at Executive level for international consumer brands
• Translate complex client briefs into insightful qualitative approaches that go beyond what is asked to uncover what truly matters.
• Craft narratives using qualitative data and tell stories and reveal consumer tensions
• Create high-impact insight reports and executive-ready presentations that inspire action.
• Present insight studies to clients and facilitate dialogues and workshops around insights adoption
• Collaborate internally with Customer Success, Strategists and Product.

What qualifications do you need?

We are looking for a person who is motivated to be part of a growth journey with an ambitious and enthusiastic team.

We expect you to

• Be highly skilled at crafting narratives out of data and telling compelling stories to executive level at world's largest companies
• Can synthesize data and distill the most important information for different audiences
• Highly skilled using AI tools for reporting - looking to revolutionize the insights role and disrupt traditional research
• Strong qualitative research expertise with a proven ability to uncover human truths and strategic implications.
• Have a master’s degree or PhD in a relevant field within qualitative research
• Have experience engaging with and presenting to enterprise clients
• Strong commercial knowledge of the consumer insights and marketing world
• Have motivation for working in a scaling and fast-paced environment
• Be professionally proficient in English
• Live in, or in proximity of, Copenhagen

What we offer

• A vibrant and international work environment with +60 colleagues across 15+ nationalities.
• A scale-up company with the ambition and potential to become a global leader
• An AI Qual product that is innovative and disrupting in the field of insights
• The chance to work with some of the biggest consumer brands in the world
• A flexible work schedule with opportunities to work from home.
• A newly renovated office in Nordhavn, that recently won Building of the year award, with a stunning waterfront view, relaxation areas, free daily energizers, vitamin shots, snacks, drinks, access to shared Fitness and spinning and a healthy and flexible lunch.
• A full-time position with a starting date as soon as you can.

...and of course, a great team spirit!

How do I apply?

The only thing you have to do is click on the Easy Apply button and upload your resumé or LinkedIn profile before February 2nd. If we see a potential match, we will invite you in for a talk in our office to get to know you even better and to tell you more about our company, culture and the role.

So, what are you waiting for? Hit the apply button and let us take the first step in our journey together.