Director of Marketing for Georg Jensen & Royal Copenhagen

Georg Jensen is a Danish design house renowned for its timeless Danish aesthetics, superior craftsmanship and visionary collaborations with leading artists and designers. Founded in Copenhagen in 1904 by master silversmith Georg Jensen, the company creates products ranging from jewellery, watches and homeware to silver hollowware and Christmas Collectables.

Director of Marketing for Georg Jensen & Royal Copenhagen

Are you commercially sharp and consumer-led, with a constant focus on what drives growth and value? Are you impressed by brand heritage but not constrained by it and want to push modernization where it drives impact? Then you may be our new Director of Marketing for Georg Jensen & Royal Copenhagen. This position requires living in or relocating to Copenhagen. The Director of Marketing plays a pivotal role in driving the ambitious global commercial objectives of Georg Jensen and Royal Copenhagen. This role is responsible for defining and leading the marketing vision for both brands, shaping long term strategy while delivering impactful, hands-on execution.
As the leader of the global marketing teams, the Director of Marketing will contribute to major international initiatives and lead the development of brand and product marketing strategies across wholesale, retail, and digital channels.

This is a highly entrepreneurial role requiring a strategic yet hands-on leader, capable of inspiring and managing multicultural teams while collaborating closely with regional and global marketing partners. Working cross functionally and across markets, you will ensure that brand goals, strategies, and plans are aligned, coherent, and consistently executed, while preserving each brand’s unique heritage, identity, and individuality.

Key Responsibilities

Strategic Leadership: Develop and implement a global marketing and communications strategies that aligns with Georg Jensen’s and Royal Copenhagen’s visions, missions, and business goals. Refine target consumer segments and drive the brands long-term positions in the luxury market

Commercial Calendar Management: Lead the creation and management of a global commercial calendar, ensuring alignment with business priorities, sales targets, and key product launches. Collaborate closely with Retail, Merchandising, and eCommerce teams to ensure media planning, digital execution, and campaign delivery are optimized

Team Leadership: Empower, develop, and lead a diverse and integrated marketing team, including Brand Marketing, Content production, Retail Store Design & Visual Merchandising and SoMe. Foster a collaborative and creative environment to deliver exceptional results

Brand Consistency: Work closely with the Creative Directors to translate their creative visions into marketing initiatives and brand communications which reflect Georg Jensen’s and Royal Copenhagen’s visual identities and maintain consistent messaging across all consumer touchpoints

Cross-functional Leadership: Serve as the primary liaison between marketing, sales, eCommerce, and retail teams, driving cohesive execution of marketing strategies across all channels. Build strong internal relationships, ensuring strategic alignment and feedback integration

Financial Accountability: In partnership with Finance, Merchandising, and DTC teams, set and monitor regional marketing budgets. Prioritize and optimize marketing investments to meet financial targets while driving impactful results

Skills, knowledge and experience

Education:

Relevant master’s degree in business, Marketing, or comparable.

Experience & knowledge:

• Leader with 8+ years of senior marketing experience in the luxury goods industry.
• You excel at developing and executing global marketing strategies, driving both brand positioning and commercial outcomes.
• Known for leading high-performing teams, you foster collaboration and innovation while balancing strategic vision with business goals.
• Your strong financial acumen ensures marketing budgets are managed effectively, optimizing for maximum impact.

Additionally, you have:

• Proven ability to lead global marketing campaigns from concept through execution, ensuring alignment with brand and business goals.
• Expertise in cross-functional collaboration, working closely with Sales, eCommerce, and Retail to drive cohesive strategies.
• Deep knowledge of omnichannel and digital marketing, with a track record of leveraging these strategies for business growth

Language skills:

Professionally fluent English required.