Regional Marketing Manager - German Speaker
Department: Marketing
Employment Type: Full Time
Location: Copenhagen
Reporting To: Head of Markerting
Description
We are a fast-growing SaaS scale-up serving manufacturing companies globally. As we continue to expand across EMEA, we are looking for a Regional Marketing Manager – EMEA who thrives in a high-velocity environment and enjoys turning strategy into execution.
This role owns regional marketing end-to-end: from planning and executing demand programs, to partnering closely with local sales leaders, to feeding real market insights back into the global organization. You’ll be a key driver of regional pipeline, customer engagement, and GTM relevance.
This is a hands-on role for someone who is structured, proactive, and comfortable working across multiple initiatives at once — with the autonomy and ownership that comes with a scale-up environment.
Key Responsibilities
- Own and execute regional marketing campaigns across EMEA, aligned to global GTM priorities and regional sales needs
- Localize global campaigns, ads, and sales enablement collateral for regional markets
- Execute email nurtures, webinars, and ABM programs focused on pipeline creation and acceleration
- Track performance and optimize programs based on data and feedback
- Plan and deliver regional events, including micro-events, executive dinners, and trade shows
- Own the Customer Advisory Board program for EMEA in collaboration with sales and leadershi
- Partner with sales to drive pipeline for regional customer stories, including case studies, references, and advocacy
- Act as the primary marketing partner for regional sales managers
- Align closely on ICPs, priority accounts, territories, and pipeline goals
- Support sales with localized messaging, enablement assets, and campaign insights
- Bring a “one team” mindset to revenue growth
- Collect and share local competitor insights, market trends, and customer feedback
- Provide regional input to product, content, and digital marketing teams to refine positioning and messaging
- Help ensure regional realities are reflected in global GTM strategy
- Maintain strong HubSpot data hygiene (segmentation, campaign tracking, reporting)
- Ensure consistent processes while adapting quickly to changing priorities
- Balance speed with quality in a fast-paced scale-up rhythm
About you
We’re looking for a Regional Marketing Manager with a strong foundation in field, regional, or demand generation marketing, and at least two years of hands-on experience driving pipeline-focused initiatives. You thrive in fast-growing SaaS environments and enjoy working closely with sales teams to turn strategy into measurable impact.
- Experience in B2B software
- Proficient in German.
- Strong generalist marketer with hands-on experience across:
- Email marketing
- Event planning and execution
- Campaign management
Customer marketing
- ABM fundamentals
- Highly structured and organized, with the ability to manage multiple initiatives in parallel
- Comfortable working with cross-functional stakeholders (sales, product, content, digital)
Data-driven, detail-oriented, and confident working in marketing automation tools
- Self-starter mindset — you see what needs to be done and move fast
- Experience with HubSpot (or similar CRM/marketing automation platforms)
Why Factbird?
People are at the heart of everything we build. We believe great products come from empowered teams — and we work hard to create an environment where you can do your best work and have space for life beyond it.
Here’s what you can look forward to:
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Flexible working hours: We trust you to manage your time. Life isn’t one-size-fits-all, and neither is work.
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Competitive salary: We offer compensation that reflects your skills, experience, and impact.
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Internet reimbursement: Stay connected and productive, wherever you choose to work from.
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Thoughtful, human onboarding: We’ll support you step by step, giving you the context, tools, and guidance you need to feel confident from day one.
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A career path that grows with you: Through bi-yearly Individual Development Plan conversations, we’ll work together to shape a career journey that fits your ambitions.
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Company-wide kickoffs & team days: We regularly come together across teams and regions to connect, celebrate, and align on what’s next.
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A global, inclusive culture: We’re proud of our diverse backgrounds and perspectives — and we actively celebrate them in how we work and collaborate.
We’d love to hear from you
If this role feels like a match, we’d be excited to hear from you and explore how you could help shape the future of data collection and production monitoring at Factbird.
And if someone in your network comes to mind who might be a great fit — feel free to share this opportunity with them.
Have questions? You can always reach out at khma@factbird.com💛
At Factbird, we believe that great work starts with people feeling respected, valued, and included. We are proud to be an equal opportunity employer and are committed to building a workplace where everyone has the opportunity to thrive.
All employment decisions at Factbird are made based on business needs, role requirements, and individual qualifications, without discrimination based on gender, gender identity or expression, age, disability, marital or family status, nationality, ethnic or social origin, religion or belief, sexual orientation, or any other characteristic protected under applicable European and local employment laws.
We celebrate diversity in all its forms and believe that different backgrounds, perspectives, and experiences make our teams stronger and our work better. We warmly encourage all qualified candidates to apply and to bring their whole selves to Factbird.
