Consumer Marketing Manager for The Ordinary & Dr. Jart+ (parental cover)

Consumer Marketing Manager for The Ordinary & Dr. Jart+ (parental cover)

Do you thrive at the intersection of consumer insight, communication, and media? Are you ready to shape and drive end-to-end 360° marketing plans across the Nordics? Then you could be our next Consumer Marketing Manager.

The Estée Lauder Companies at a glance

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY,  AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD. 

About The Role 

In this role, you will build and drive the Nordic marketing strategy for our Skincare brands, The Ordinary & Dr. Jart+. As Consumer Marketing Manager, you will be the key player ensuring all stakeholders are on board with the strategy and are executed accordingly.

You will be reporting directly to the Nordic Brand Director for Clinique, The Ordinary and Dr.Jart+, and working closely with the marketing team, our Key Account Managers as well as our operational teams.

Please note this role is a parental leave cover for 8-10 months.

Your Key Responsibilities 

• Localize global marketing strategy and storytelling to maximize Nordic relevance while protecting our premium equity
• Develop and own 360° marketing plans in close collaboration with Product Marketing, Trade Marketing, visual merchandizing and Online teams
• Foster a creative mindset across the business to deliver memorable consumer experiences.
• Ensure strong brand governance across assets and channels (tone of voice, visual identity, and product/claims consistency)
• Define target consumer profiles, map the consumer journey, and sharpen key messages
• Lead Paid, Owned, and Earned activities - setting clear objectives, guidelines, and ways of working
• Turn local consumer insights into marketing and commercial opportunities
• Own and optimize the Advertising & Promotion budget
• Drive Advertising & Promotion ROI analysis and a test-and-learn agenda to improve marketing effectiveness
• Own the new product launch and promotional calendar across channels
• Partner with Retail and Visual Merchandising to elevate and continuously improve the in-store consumer experience
• Serve as the key contact for Regional Consumer Marketing teams and deliver timely reporting

Your Qualifications

To succeed in this role, you have a relevant Master’s-level degree, 5+ years of experience and 3+ years of experience in a comparable role within an international marketing organization.

• Excellent communication skills, you enjoy building strong relationships with a wide range of stakeholders - both external and internal
• A structured, hands-on working style with strong attention to detail
• You have a forward-thinking approach to technology, with experience (or a strong interest) in leveraging AI tools to enhance marketing effectiveness and operational efficiency.
• Strong digital marketing skills and solid business acumen
• Data-driven mindset with proven ability to turn insights into impactful marketing initiatives; experience leading marketing activities in larger organizations is an advantage
• A creative mindset and a passion for digital innovation
• Strong analytical skills, including advanced Excel proficiency
• Fluency in English is required, and fluency in one of the Nordic languages is an advantage.
  
  

Your Personality  

• You are proactive, ambitious, and motivated by results
• You take ownership, follow up, and ensure strong execution end to end
• You bring a positive, solutions-oriented mindset and thrive in a collaborative environment
• You are unwaveringly consumer-centric, always starting with 'the why' for the consumer.
• You have a genuine interest in skincare, derm-cosmetics, and emerging trends
• You are confident engaging stakeholders, aligning priorities, and driving decisions
• You prioritize well, stay calm under pressure, and can handle multiple projects at once
• You are curious and analytical - comfortable using data to challenge assumptions and improve performance through test and learn

What We Offer 

You will become part of a passionate Marketing Team based in our Nordic head office in Carlsberg Byen. We offer an exciting opportunity to join a global company with a strong heritage within an innovative and growing industry, including:  

• Competitive Compensation Package: Attractive salary and health insurance benefits 

• Hybrid Working Model: Option to work from home according to Policy 

• Pension: Comprehensive Pension Package 

• Vacation: 25 Days of Vacation and extra 37 hours paid leave a year (equivalent to five (5) days’ holiday)

• Vibrant Office Culture: Regular social events and activities 

• Diversity and Inclusion Initiatives: Access to social networks and Global Employee Resource Groups (ERGs) 

• Discounts: Staff Discounts on Products 

Who We Are

We are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. In fact, we are the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 20+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation - a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.  

Inclusion, Diversity & Equity in the core of everything we do 

The Estée Lauder Companies is an equal opportunities employer. To promote a fair recruitment process, we encourage applications to exclude photos from CVs. 
 
We actively foster a culture of inclusion, diversity, and equity, offering local training on topics such as unconscious bias to ensure a welcoming environment for all. We encourage applications from all qualified candidates, regardless of sex, race, disability, age, sexual orientation, gender identity, religion, marital status, or pregnancy. 

Next Step 
We will be reviewing applications on an ongoing basis and please note that virtual interviews are part of this recruiting process. Preferred start date is as soon as possible.

We look forward to hearing from you!