Global Brand Manager

Are you a strategic storyteller who thrives on connecting ideas, people, and markets?

At ECCO, we’re looking for a Global Brand Manager to lead the development and execution of seasonal brand campaigns that bring our product and brand stories to life across the globe.

Lead campaigns that shape ECCO’s global presence
As Global Brand Manager, you’ll be the primary point of contact for seasonal planning and delivery. You lead the development of global brand campaigns from shaping the brief to guiding creative execution and ensuring smooth activation across markets. Working closely with creative, product, and insights teams, you build campaigns that are both visually compelling and strategically sound. You ensure cohesive messaging across every consumer touchpoint and support regional teams with clear guidance and toolkits. By fostering collaboration across functions, you help drive alignment and consistency. You also contribute to capturing learnings and sharing insights to shape future seasons.

Success within the first year means that you’ve:

• Delivered a clear and unified seasonal go-to-market calendar that aligns timelines across teams and regions.
• Built strong relationships across global and regional teams, becoming the trusted go-to for GTM planning.
• Led campaign launches across channels with confidence, ensuring readiness and consistency.
• Introduced improvements to GTM workflows that help the organisation move faster and collaborate more clearly.

You’ll join a dedicated team of three, reporting to the Director of Marketing Planning and Operations. Together, you’ll shape ECCO’s brand presence across the globe, working closely with colleagues who care deeply about quality, innovation, and storytelling.

This is a full-time role based in our Copenhagen office in Carlsbergbyen. We work together in person, while also recognising that flexibility matters.

You know how to get things done while keeping people aligned
We’re open to different backgrounds and experiences, and we encourage you to apply even if you don’t tick every box. What matters most is your ability to lead brand campaigns with confidence, collaborate across cultures, and bring strategic thinking to the table. You’re someone who thrives in a global setting and knows how to turn brand strategy into meaningful execution.

Some of the experiences we imagine you bring are:

• 5+ years in fashion, retail, FMCG, or similar industries
• Proven track record in leading brand campaigns from strategy to rollout
• Strong project management and stakeholder alignment skills
• Experience working across global markets and multicultural teams
• A strategic mindset with a consumer-first approach and creative thinking

Are you ready to lead brand storytelling across borders?
We’re not waiting for the perfect moment, just the right person. Applications are being considered on an ongoing basis, so we encourage you to apply as soon as you're ready.

For additional information, you can reach out to Olivia Collett, Director of Marketing Planning and Operations on osco@ecco.com.

Imagining yourself at ECCO? Get a glimpse of what your new exciting career entails on https://enter.ecco.com.

CREATE THE FOOTPRINTS OF TOMORROW

At ECCO, you become part of a meaningful, developing and multicultural workplace. You join a global family of more than 23,000 people who are proud to create the footprints of tomorrow.

Headquartered in Denmark, we are a family-owned company that offers international opportunities. Our offices and facilities have an informal culture and relaxed dress code - our shoe code is slightly stricter.

Join us and we guarantee lifelong learning - the speed of progress is up to you. So, if you´re curious, passionate and ready to make an impact, you´ll fit right in.