Content Strategist (Fintech, Copenhagen)

Job summary

The role involves developing and managing a content strategy that connects retail investors with insights and knowledge about investing and trading. The Content Strategist will ensure that content is engaging and aligned with key performance indicators to activate clients effectively.

Responsibilities

• Develop, enhance, and oversee the content strategy while managing timelines and stakeholder communication.
• Create content tailored to client personas and key markets.
• Maintain a customer persona-led content strategy and coordinate global content production.
• Collaborate with leadership to align content with commercial objectives and prioritize for target personas.
• Promote content strategy across offices, managing inputs and publication expectations.
• Analyze content value using data metrics and advocate for customer-centric content standards.
• Work with various stakeholders to facilitate content design and progress.
• Manage multiple projects and deadlines efficiently.
• Implement writing guidelines that reflect brand voice.

Qualifications

• Experience in investments or financial instruments with a strong grasp of financial markets.
• Curiosity for content performance and a drive to optimize the content experience.
• Ability to translate consumer needs into engaging content principles.
• Strong organizational skills with effective collaboration and communication abilities.
• Experience in creating comprehensive briefs for content contributors.

Skills

• Strong understanding of financial markets and trends.
• Excellent organizational and relationship-building skills.
• Ability to work collaboratively across diverse teams.

Education

• Relevant degree or equivalent experience in a related field preferred.

Tools

• Familiarity with content management systems and data analytics tools is advantageous.