Content Manager (Nordics)

Job summary

The role focuses on developing and executing a content strategy tailored for the Nordic markets of Denmark, Norway, and Sweden. This position requires a blend of strategic insight and hands-on content creation to ensure that messaging resonates with local audiences while aligning with overall brand objectives.

Qualifications

• Approximately 5 years of experience in content marketing, content strategy, or editorial roles, preferably in B2B SaaS or technology sectors.
• Strong strategic thinking skills to shape content direction based on audience insights and market context.
• Proficient in creating high-quality, engaging content across various formats.

Responsibilities

• Lead the content strategy for the Nordic region, ensuring alignment with brand direction and local market realities.
• Create original content for social media, web, email, video, and campaigns tailored to Nordic audiences.
• Manage and maintain content calendars that align with launches and key market moments.
• Oversee Planday's global LinkedIn presence, focusing on organic content that builds brand authority and engagement.
• Collaborate with cross-functional teams to ensure regional needs are represented in content planning and execution.

Skills

• Excellent writing and editing skills with a focus on clarity and engagement.
• Ability to identify content opportunities based on commercial priorities and audience needs.
• Strong editorial judgment and storytelling instincts.

Education

• Relevant degree in Marketing, Communications, or a related field is preferred.

Tools

• Familiarity with content management systems, social media platforms, and analytics tools to monitor performance and inform content decisions.