Senior Manager, Marketing Academy

Senior Manager of
Marketing Academy, Group Marketing

We are looking for a rare hybrid – a marketer with a passion for people and capability development to build and lead our global Marketing Academy, driving growth of marketing excellence across our international markets and Headquarters.

This role sits at the heart of our Group Marketing Excellence and transformation team and will play a vital part in embedding a consistent, modern, and impact-driven approach to developing our marketing talent worldwide.

What you’ll be doing

• Design and update the Global Marketing Academy vision and infrastructure.
• Partner with internal Centers of Excellence and local markets to identify capability gaps and build aligned learning pathways.
• Lead a dedicated team responsible for developing capability modules, working closely with external learning partners and content suppliers to deliver world-class learning experiences.
• Ensure that all Marketing Academy content is coherent, consistent, and aligned with Carlsberg’s marketing philosophy.
• Maintain one unified narrative of how we do marketing at Carlsberg.
• Oversee the quality and relevance of all capability materials to ensure learning content stays modern and directly linked to business impact.
• Act as a bridge between HR and Marketing, driving consistency across job descriptions, competency frameworks, and talent development plans.
• Influence on the Graduate Programme for marketing globally and locally, ensuring it develops the next generation of marketing leaders.

• Bring clarity, empathy, and transparency to career growth within marketing, helping employees see clear and inspiring paths for development.

What we’re looking for

We’re looking for a strategic and empathetic leader who combines deep marketing expertise with a genuine passion for developing people and teams.

You’ll succeed in this role if you:

• Have a strong marketing background (e.g., Marketing Manager, or Marketing Director).
• Understand marketing capabilities end-to-end and how they drive growth.
• Have experience with learning design, talent development, or HR collaboration.
• Are experienced in live facilitation of training programs.
• Can convert global direction into a set of frameworks and training.
• Are comfortable operating in a matrixed, international FMCG environment.
• Are collaborative, articulate, and inspiring with the ability to lead with empathy.

Note: We completely understand that this is the ideal picture, but the more ANDs, you have, the better.

What you can expect

In Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company.

All of this is taking place in culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

If you join our team, some of the benefits you’ll enjoy are:

• Flexible, hybrid work model
• Annual bonus based on company and individual performance
• Unlimited soft and coffee drinks in the office
• Monthly beer and soft drink allowance
• Well-equipped and comfortable office in the heart of Carlsberg City District in Valby, Copenhagen
• Opportunities to have fun together during regular Friday Bar

About Group Marketing, Central Office

Join our Group Marketing team — a global centre of excellence at the heart of Carlsberg’s marketing transformation. We bring together world-class expertise across brand management, media, insights, innovation, and consumer experience. Our team blends the strategic leadership of global brand teams with the sharp expertise of specialists across key marketing disciplines.

We operate at the intersection of creativity, business impact, and marketing innovation — constantly exploring new frontiers to enhance how we build brands, create consumer connections, and drive growth.

We are united by a clear ambition: to make a step-change in global marketing capabilities across the Carlsberg Group and to become recognised as a centre of marketing excellence across our industry. We are driven by curiosity, creativity, and the desire to make a meaningful impact through bold ideas and smart execution.

Interested?

Apply through the link. Please notice that this is the only way we accept applications.

The deadline for applying is the 18th March 2026. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.